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Local SEO: Be at the Top


Many small businesses struggle to find an effective way to invest their marketing budgets in highly competitive local markets. Local SEO strategies are both inexpensive and really work to get new customers on your website and into your sales funnel.

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SEO for Local Businesses in Mountain Resort Communities


Running a small business in a mountain resort community can be a very rewarding experience. However, it is very competitive to acquire the lion's share of customers and succeed. SEO has become a fundamental strategy for any local business trying to get the attention of visitors.

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9 Proven Strategies for Highly Competitive Resort Real Estate Marketing


The real estate market is one of the most competitive and fast moving industries of today. With the extreme conditions of the current real estate market, the most effective and creative strategies must be called upon to reach the right customers.

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​Five Ways Imagine That Can Supercharge Your Real Estate Sales


The real estate market in the Vail Valley is one of the most competitive in the state. With a vast number of real estate companies and agents vying for the business of would-be investors, it is essential to take your marketing game to the next level. Imagine That has over 10 years of experience marketing real estate companies in mountain resort communities.

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Learn from Google how your business can be found by locals and visitors!


In celebration of Small Business Week, Imagine That is proud to host a livestream event presented by Google. We will be receiving insights and tips from Google's top thought leaders live from the Googleplex. Read on to learn more.

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How Intelligent Search is Changing Rankings


Search engine algorithms are getting smarter, so digital marketers need to get smarter too. Here's what you need to know about intelligent search.

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How Important Is A Website's SEO Position?


SEO is essential for any company that wants to improve sales and visibility. Read here to learn how important a website's SEO position is for any business.

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The Social Media Marketing Trends to Watch for in 2018


The social media landscape changes fast, even as it's settled into a comfortable young adulthood from its early grammar school days. Social media has grown to nearly eight in 10 people online using Facebook, and more than one in four using platforms like Instagram, Twitter, and LinkedIn. Today, the biggest challenge is keeping up with how a lot of old wisdom about various platforms no longer applies. This is why it's important to keep up with the latest social media marketing trends, and those trends that are growing quickly moving into 2018.

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8 Tips to Maximize Your Digital Marketing Budget


Want to get the most out of your digital marketing budget? Check out these 8 strategies to help you leverage your marketing dollars to gain more customers.

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10 Reasons Why a Great Logo Is So Important for Brand Development

Examples of Recognizable Logos

Your logo is an integral part of your brand development strategy. Click here for 10 reasons why a great logo is such an important tool for a growing business.

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​The Ultimate Crash Course on Landing Page Analytics

Landing Page Analytics

Don't waste the chance to convert a customer with a sub-par landing page! Find out how to understand landing page analytics & what makes a landing page convert.

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Imagine That Welcomes Alexandria Benes to our Team!


We are excited to have Alexandria Benes join our team as an intern to support our digital marketing activities.

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Increase Revenue By Driving Your Lead Conversion Rate

Increase Lead Conversion Rate

Increasing your lead conversion rate doesn't have to be a headache. Here's a handy guide on how to successfully convert your leads and drive revenue.

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Need to Know Metrics for SEO Campaigns

SEO Metrics

Do you have questions about the metrics for your SEO campaign? Click here for our personal recommendations on everything you need to know.

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How to Build a Roadmap for Your Brand Strategy

Brand Building Strategies

Does your brand strategy have a path to success? Mapping keeps your team on the same page. Try these tips and tricks for building your strategy map

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​5 Convincing Stats That Will Make You Hire a Digital Marketing Strategist Immediately


Still on the fence about digital marketing? That may change. Here are 5 shocking statistics that will make you call a digital marketing strategist.

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​Help us Welcome Emily Burchell to Imagine That!


Imagine That hires Emily Burchell for website and graphic design.

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Imagine That Welcomes Chris Morris to the Digital Marketing Team!


​Imagine That is proud to announce the addition of Chris Morris to our Digital Marketing Team in the role of Digital Marketing Coordinator.

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​5 Marketing Automation Tools for Automation Newcomers


Marketing automation is when data and prospect behavior inform communication strategies to give your customers the best experience and close the most amount of sales for your business.

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Summit County Colorado Resorts: Digital Marketing and Branding Scorecard

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Back in October, the Summit Chamber hosted their ever-popular annual sell-out event to kick off the ski and snowboard season – the COO Breakfast.

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​How to Generate Real Estate Leads

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Imagine That has prepared this list of 6 action steps you need to take in order to expand your marketing presence and reach out to more people. Take a look at the list below and share your thoughts with us!

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Increase Conversions with a Mobile Responsive Website

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Is your non-responsive website costing you business? In this blog post we talk about the impact of mobile devices on online marketing and offer tips for helping you retain up to 61% more of your website's mobile visitors.

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Four Tips to Wave the Wand of Facebook Ad Magic - Part 1

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I was recently marveling at the decades of steady advances in database marketing - morphing from ‘80’s mail-order catalogs targeting lifestyle and demographic selections like “Dog lovers with Income $50k+” to current, state of the art e-tailers laser focusing big data fueled emails and click-triggered retargeting. As data grew commoditized in the late 90’s and early 2000’s, the focus shifted to mobile and social media.

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Four Tips to Wave the Wand of Facebook Ad Magic - Part 2

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Organic (non-paid reach) of your timeline posts to your Facebook followers is at an all-time low and your reach is not going to increase without you paying to make that happen. At most, 7% of your fan base will see your posts, and with larger follower groups (over 500,000), that drops to 2%.

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Imagine That Talks About Marketing in Mountain Resort Communities

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Imagine That team members Sheri Paul and Jeff McElhattan talked about the importance of responsive web design on TV8's Good Morning Vail.

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Using Personas with your Clients

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Thinking about your customers’ experience with your brand is vital to your success. It’s important to establish a good relationship with them - after all they are the ones who will make or break your brand. Do you know that your business is not what you think it is, it is what your customers believe it is? In the era of social media and online reviews, they are the ones who will create your business image.

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Introducing Our New Website Project Coordinator, Sofia Figueira!

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Joining us from her home in Rio de Janeiro, Brazil, the site of the 2016 Summer Olympics, Sofia Figueira moved to Dillon, Colorado via in New York, NY. The team at Imagine That couldn’t be more excited to welcome her to the team as our new Web Project Coordinator.

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Introducing Our New Digital Marketing Director, Sheri Paul!

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We are happy to announce the newest addition to our team this month! Sheri Paul recently joined Imagine That as our new Digital Marketing Director, and we couldn’t be more excited for what her role will bring to our team.

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Imagine That in Guatemala

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Breaking the cycle of poverty in Guatemala through education. See how Imagine That is helping rural Guatemalan students rise above poverty.

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Video: The Latest Trend in Digital Marketing


Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. There it is, plain and simple. The rise of video marketing has been, and still is, one of the most exciting digital marketing trends in recent years. With that being said, it is no wonder that online video is doing its part to change the way audiences engage with content, ads, and brands, and no wonder that businesses are starting to take notice. The following is why and how you can and should use video for your brand and digital marketing strategy.

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Benefits of Hiring a Marketing Agency Over an In-House Employee


Marketing your business online is no longer a choice, it’s a necessity. While there’s really no wiggle room on this, you do have one choice to make, however. And that choice is whether or not to hire your own in-house marketers or hire a marketing agency to do the work for you. This is one choice you do not want to take lightly. Naturally, whatever you choose will come down to price, but as you will see in this post, there are many more advantages to hiring a digital marketing agency than adding someone to your team. Let’s go!

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Power of the Post: Social Media and the Presidential Election

Rachel Follender

The point of this article is not to lecture you about politics, but rather to emphasize the immense power of modern day social media (for better or for worse) as the quintessential platform for getting a message across - be it the message of an individual, a politician or a business.

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What is Persuasion Architecture?

The world of marketing has changed. Gone are the days of mass marketing to an audience utilizing the few media outlets available and getting a conditioned response from said audience. Gone are the days of the power residing in the hands of the marketer. It’s just not that simple anymore. With the arrival of the Internet, cable television and an increasingly segmented audience where consumers are able to consume exactly what they want and when they want, businesses now have to adapt to customers rather than the other way around.

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Is Santa Claus the World's Strongest Brand?


Does your business have a brand archetype? Do you know what a brand archetype is? While I will not be delving too deep into these two questions for the purposes of this post, it is essential to broach the latter for you to understand why Santa Claus might be the world’s strongest brand archetype and how you can follow in his tracks to create your own successful brand strategy.

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Ski Season, How to Correlate it With Digital Marketing?


I think it’s been apparent for a long time now that skiing and the action sports industry has been greatly affected and ultimately helped by the growth of social media and video content. What’s the best way to truly share what these athletes are doing? They’re sports that were meant to be seen – Not read about, not listened to on the radio, but seen.

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10 Awesome Things You Can do with Google Search

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You probably use Google every day and don't think twice about it. When you need information, Google is there to help you find the answer. But Google has a few nifty tricks up its sleeve that you probably have never even heard of. While the list is quite long, we've compiled 10 of our favorite Google search tricks. Get more out of your searching!

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Summit County Startup Weekend: A Review

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Imagine That has been a strong supporter of Summit County Startup Weekends for the last two years. We are committed to fostering a local atmosphere where creators and developers can come together and bring new ideas to life.

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Santa Claus Is Coming to Town: Is Your PPC Plan Ready?


It’s no secret that the holiday season brings with it an increase in consumer spending, but have you thought about how the retail industry benefits from ecommerce sales in November and December? Make sure your PPC campaigns are in order for holiday shopping!

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The Future Begins at Summit County Startup Weekend

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The purpose of Summit County Startup Weekend is to foster a community of entrepreneurial spirit and startups in a place that is saturated with tourism, real estate and ski industries.

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Welcome Shamus to the Team!

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Introducing Shamus Lahman, our newest addition to the Imagine That team.

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Halloween Costumes and Brand Archetypes

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This October 31st, we decided to compile a list of some of the most popular brand archetypes, and match them up with their corresponding popular Halloween costume for 2015. Happy Halloween!

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Google Discontinues Support for Crawling AJAX Websites

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For some time, search giant Google, has been hinting at discontinuing its AJAX crawling scheme. What does that mean for you? Quite a bit if you have an AJAX Website. Don’t panic though Google will still index your site…. If you take certain steps.

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The Use of Video for Search Engine Optimization (SEO)


Google can utilize your online video as an SEO factoring component. Here's 5 tips to help your website rank better when being searched for by potential customers through the use of video.

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A Healthcare Revolution in Summit County

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Our Town Medical’s overall mission is to eliminate the hurried, impersonal medical setting that comes with crowded hospital waiting rooms, short doctor visits and overpriced healthcare plans. Dr. Gibb and the founders of Our Town Medical believe in putting the care back in healthcare, by focusing on preventative care and ongoing wellness.

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Dealing With Negative Online Reviews: The Good, the bad and the Ugly


Negative online reviews can be the death of any business as online business dealings are no longer a luxury, but a necessity in today’s digital marketing age. More and more, connected customers are researching their purchases online and therefore publicly complaining about the business dealings that ultimately didn’t go their way.

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USA Pro Challenge Cycling


The USA Pro Challenge, one of America’s most coveted cycling events come’s to Summit County, Colorado. The Imagine That team went and checked out stage 4 and 5 of the USA Pro Challenge.

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How to Get the Most Out of Pinterest


Pinterest just keeps on growing, and at 70 million users worldwide, there’s no end in sight to its growth in the foreseeable future. If you are not using this valuable social media platform in your social media marketing mix then you are missing out on a whole new set of possible leads. The following are some tips to use your Pinterest business page for your marketing needs.

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Digital vs. Traditional Marketing: The Right Mix

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The rising popularity of digital marketing has forced traditional marketing avenues to take notice and combine practices. Though digital marketing has advantages over traditional marketing, you should be fully aware of the marketing strategies and possible results of both before adopting a marketing plan.

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GoPro and the Rise of Video Content


The advent of social media and YouTube has made quality, engaging video content more and more important for digital marketing and GoPro just released a new camera. They’ve introduced the Hero4 ‘Session,’ a smaller, more mobile, more rugged version of the regular Hero4.

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Understanding Attention Metrics


There's a new metric on the block for advertisers to measure. It's not 'clicks' 'page views' or 'unique visitors', it's Attention. This new way to measure the ingestion of online content will change the way advertisers tailor their ads and reach their target markets.

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Designing High Performance Websites | Digital Marketing Learning Series

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When it comes to designing and developing high performance websites, the devil is in the details. There are, however, certain fundamental practices that are essential in fleshing out the little details to create a high performing, stellar website that generates leads and gets your business out there. Our review on what we covered in Wednesday's Colorado web design seminar.

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Frisco BBQ Challenge... Misc Ramblings


Every region in the world has its unique sights, sounds and activities, each as cool as the last in it’s own way. Summit County, Colorado is no different. Personally I’ve lived here for just about four years, but I can say that I can’t picture living elsewhere. Up here we like to celebrate summer with tasty food, live local music and a cold beer or two, like anywhere else I suppose.

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What Makes a High Performance Website

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So what makes high performance website? Or, “Why should I pay $3,000 for a website by an agency when a developer working from her basements assures me she can build the same thing for $1,000?” Really? Can one person do everything required to build a high performance website? We don’t think so.

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It's All Content Marketing

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For so long online marketing equated to SEO. We'll, we're not in Kansas anymore. It is all about content marketing. SEO, PPC, Social Media Marketing, etc., are all delivery platforms for great content - provided you have great content.

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Imagine That Kicks Off June Digital Marketing Seminars

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Imagine That’s digital marketing learning series continued into June last week, kicking off with two seminars held in Grand Lake and Granby, Colorado on Wednesday and Thursday. The courses “Digital Marketing: Not Your Grandma’s SEO” and “Building a Solid Brand Srategy” honed in on the importance of digital marketing and brand strategy and development for businesses.

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New Digital Marketing and Branding Strategy Seminars

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As part of our ongoing learning series, Imagine That will be presenting two seminars during the first weeks of June. While last month’s series honed in on social media marketing, the courses in June will focus on search engine optimization (SEO) and brand strategy for businesses.

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Kicking Off Our Internship Program by Welcoming Meckenzie Donnell

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This week marks the beginning of Imagine That’s college internship program – a component to our learning series and emphasis on education. We are happy to welcome Meckenzie Donnell to our team as our very first intern!

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Welcome Rachel To Our Digital Marketing Team!

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Rachel brings her strong writing and editing skills to Imagine That – a must have for the production of high-quality content we guarantee our clients. As our Digital Marketing Coordinator, she works with clients to implement marketing and branding strategies across all platforms.

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Mobile Searches on Google Outnumber Desktop Searches

Jeff McElhattan

We have been moving our clients towards the mobile web since the end of 2012 when we read the writing on the wall – the world is going mobile.

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Social Media: Writing things on walls and worshipping cats

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George Takei once said that “social media is like ancient Egypt: writing things on walls and worshipping cats.” Those who attended Imagine That’s seminar on Social Media Marketing Thursday know that the subject of cat-post popularity on Facebook was brought up more than once. But what do pictures of cute kittens on the Internet have to do with good marketing for your business?

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Summit County Startup Weekend Review

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The international phenomenon known as Startup Weekend made it’s way to Summit County this past weekend from April 10 – 12 in the ELEVATE coSPACE and Evo 3 Workspace in downtown Frisco.

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Video and Your Digital Marketing Strategy

When building a digital marketing strategy for a product or organization, it is easy to get caught up in all of the typical outlets for advertising and product promotion. While today’s online marketing options range from search engine optimization to blogging to social media, there is one marketing strategy that is often overlooked: video marketing.

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Imagine That and Summit County Startup Weekend

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Startup Weekend is a global initiative to bring together creative thinkers in local areas who are passionate about bringing to life a new idea.

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Top 8 Productivity Tools

​Lets face it we are all busy. Yes, we are all busy with work, but we are all also busy trying to achieve that pivotal work/life balance. If you are running a small business, you might even feel overwhelmed at times with all of the day-to-day tasks that are involved. So what is one to do?

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Search Engine Optimized vs Search Engine Friendly


When it comes to choosing a Content Management System (CMS) for your new website there are a ton factors to consider. But, if you are a business that is interested in ranking in search (which you should be), Search Engine Optimization (SEO) should be high on the list of what to look for.

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Website Loading Speed: User Experience & SEO all Rolled into One


Google has been very transparent with most of the factors that go into its algorithm for ranking websites in search. In the beginning, major factors that would hurt your site were all about spammy backlinks, keyword stuffing, and domain ownership. But, now that these are (or should be) widely known “black hat” practices, there are some new and interesting determinants of your site’s value and ranking position. This week I would like to focus on one of the major ones – website loading speed.

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Search Engines Overtake Traditional Media as Most Trusted Source of News


A recent survey from the 2015 Edelman Trust Barometer, and published in an article from Search Engine Land, states that search engines have now overtaken traditional media as the globally most trusted source of news. Way to go Google! This trust factor is most evident among Millennials with online search engines showing a 72% trust factor and traditional media with 64% trust. In his post, Greg Sterling hypothesizes that this jump in trust can be attributed to “the convenience and perceived comprehensiveness of news-search results – also the perceived objectivity.”

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A Non-Mobile Website: A Bridge to Nowhere


Is your website a bridge to nowhere? In 1998, struck Honduras and altered a river’s path. The Choluteca bridge that spanned the river was left high and dry. It’s not seeing any traffic these days. Over the last few years a series of torrential storms have hit the world of online marketing, leaving many businesses with websites that are bridges to nowhere.

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The Inside, Outside World of #hashtags


They have been referred to as a variety of different things … #NumberSign, #PoundSign, #tictactoe, and #hashtag. But, in today’s social media world, they are referred to by only one name - #hashtag. Hashtags are now one of the most popular methods for jumping into online topics and conversations, becoming the face of online tagging.

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How Digital Marketing is Like Thanksgiving Dinner


Thanksgiving is only a few days away, and just as your dinner table will have some well-loved staples, digital marketing has its core elements, too. To put you in the Thanksgiving mood, grab a plate and learn how digital marketing relates to your Thanksgiving dinner.

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The Future of Digital Marketing

We all remember the television show “The Jetsons,” right? Well, if you don’t, in short, the Jetsons were a nuclear family residing in Orbit City during the year 2062 … a futuristic utopia of robotic contraptions, aliens, holograms, and whimsical inventions including numerous push-button Space Age-envisioned conveniences.

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Meta Data and Effects on SEO


As far back as 2007, Google has maintained its stance that meta descriptions do not impact search engine rankings. Accordingly, people have either neglected the addition of meta descriptions to their web pages or handed the task off to someone low on the totem pole. The thinking here is that if it doesn’t help SEO, why waste the time?

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An SEO Diamond in the Rough: Online Reviews


reviews have always been important for you and your business – nobody wants a bad review – but ratings and reviews are now factored into where your website might rank in search. But, they need to be procured in a manner that’s search engine friendly and SEO approved. Let’s take a look at how to accomplish this.

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Social Media and the Visual Brain


Visual content in your social media posts will help you to tell stories that capture attention, create engagement, build communities and ultimately help nurture brand loyalty and long-term relationships with customers. Images are critical in digital media today. In both social media as well as blogs/websites, visual imagery has moved to the forefront and is something that every digital marketer must master. To make your efforts on social media sites as valuable as possible, you need to post content that will maximize engagement with other users.

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Tips for Improving Your Mobile Advertising Campaign

As our web presence expands, so does the advertising space available to get your message out. Agencies are more and more using mobile advertising to catch consumers' attention on a variety of online platforms.

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