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Is Santa Claus the World's Strongest Brand?


Does your business have a brand archetype? Do you know what a brand archetype is? While I will not be delving too deep into these two questions for the purposes of this post, it is essential to broach the latter for you to understand why Santa Claus might be the world’s strongest brand archetype and how you can follow in his tracks to create your own successful brand strategy.

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Using Personas with your Clients

Sofia Figueira personas.jpg

Thinking about your customers’ experience with your brand is vital to your success. It’s important to establish a good relationship with them - after all they are the ones who will make or break your brand. Do you know that your business is not what you think it is, it is what your customers believe it is? In the era of social media and online reviews, they are the ones who will create your business image.

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