For so long online marketing equated to SEO. We'll, we're not in Kansas anymore. It is all about content marketing. SEO, PPC, Social Media Marketing, etc., are all delivery platforms for great content - provided you have great content.
When building a digital marketing strategy for a product or organization, it is easy to get caught up in all of the typical outlets for advertising and product promotion. While today’s online marketing options range from search engine optimization to blogging to social media, there is one marketing strategy that is often overlooked: video marketing.