Olive Fusion Stores

Project Description

With three locations in Breckenridge, Silverthorne and Vail, Olive Fusion is the place to go to sample and purchase from over 70 eclectic olive oils and balsamics from around the world.

Not only will the friendly staff invite you to sample before you buy – with free and unlimited tastings – they will personally fill each bottle fresh upon purchase. As if that isn’t enough, all of Olive Fusion’s products are healthy, organic and non-GMO.

In 2013, Olive Fusion owners Crystal and Dave Otto approached Imagine That about designing a brand new website to account for their growing business and increase in online sales. Their initial concerns were to have more control over the backend of the website, ease of navigation within the site and acquiring more online sales.

Website Design

The creative team at Imagine That immediately went to work on designing the brand new site from scratch. Working closely with Crystal and Dave, we worked diligently on crafting an elegant, yet modern website that accurately reflected Olive Fusion’s brand by showcasing their high quality organic products while staying true to the rich tradition and history of olive oils, balsamics, teas and spices.

Imagine That accomplished this by utilizing a color palette, photography and textures from the stores themselves. With soft greens, deep and rich browns and sophisticated typesets, we created a look and feel that is uniquely Olive Fusion.

Website Development

Once the custom design was complete, it was time to add functionality. Crystal and Dave’s main concern was to get the online store up and running ASAP. Imagine That’s web development team worked closely with the ecommerce crew at Shopify and integrated a user-friendly interface within Olive Fusion’s tight timeframe. Not only is the online storefront easy to navigate for the customer, but the backend is just as simple to configure and monitor so customers can receive their products in a swift and timely manner.

Besides being a place to sample and purchase health conscious products, Olive Fusion places a huge emphasis on educating consumers about their products. Therefore, a “learning” page was implemented that is chock full of unique and interesting articles and information regarding the benefits and uses of these products. From “How a Mediterranean diet lowers the risk of heart disease to the “Benefits of olive oil for your canine companion,” you can find it all in one fail swoop.

But, we didn’t stop there! An extensive recipe database was created to help customers implement their new purchase into a delightful meal. With simple and delicious recipes ranging from appetizers to desserts, one needs to go no further when looking for ideas for their next great dinner party.

Services

• Brand Strategy
• Web Design
• Web Development
• e-Commerce Integration
• Recipe Database
• Blog Integration
• Online Calendar
• Social Media Marketing

Launch Date: April 2014
URL: olivefusionstore.com

We proud to be meeting Olive Fusion's website, e-commerce store, and social media marketing needs since 2013.