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Cutthroat Anglers

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Project Description

Cutthroat Anglers is Summit County Colorado's premier fly fishing sport shop. Cutthroat provides the largest number of guided tours on the largest amount of water in the Rocky Mountains. Cutthroat Anglers contacted Imagine That tooks Cutthroat Anglers through an extensive rebranding process that included a brand-new custom built website an integrated e-commerce store and an aggressive online marketing strategy.


The Imagine That team sat down with Jim, Sean, Mitch, and their team for our Brand Discovery session to drill down to the essence of what Cutthroat Anglers is all about. Stemming from the brand discovery session we had a lot of material on which to base the website redesign. One of the most rewarding sections of the discovery process was fleshing out the brand archetypes and having the Cutthroat team discover the personality of their brand.

Website Design

Our web designers had the task of communicating Cutthroat Angler's epic Colorado fly fishing experience online - no small task. It was very important to demonstrate the experiential nature of fly-fishing so that website visitors could get a feel for the fly-fishing trips. Through the use of action photography and ethereal elements along with extensive usability testing on target market demographics our design team came up with a design that appeals to the wide range of fly-fishermen.

Ecommerce Integration

Part of Cutthroat Anglers online strategy was to increase their retail sales through implementing a fully integrated ecommerce solution. Our developers researched the best ecommerce solution and worked with all interested parties to sync with Cutthroats in-store software, customize the store and integrate it into Cutthroat's website.

Online Marketing

The Imagine That marketing team crafted a customized SEO strategy to ensure Cutthroat Anglers is competing at the top of search engine results for local and national keywords. Using strategic content develop, keyword research and competition targeting we have seen Cutthroat Anglers grow their online presence significantly.


  • Rebranding
  • Web Redesign (2012 and 2017)
  • Web Development
  • Videography
  • eCommerce Integration
  • Search Engine Optimization (SEO)
  • Google Advertising (PPC)
  • Facebook/Instagram Advertising
  • Email marketing
  • Blogging
  • Marketing Consultation

Launch: May 2012 and again 2017


Video Production

From the Client...

"We can't say enough great things about the creativity and technical ability they possess which has helped us greatly with the growth of our online presence…"
Sean Dailey - General Manager

Cutthroat Anglers is one of our star clients. We have been helping them with the online store and digital marketing since 2012.