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Coldwell Banker Rounds & Porter

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Project Description

Coldwell Banker Rounds and Porter are one of the largest real estate brokerages in Breckenridge Colorado selling homes and commercial properties all over the State. Real Estate is an extremely competitive market in Breckenridge and Coldwell Banker Rounds and Porter agents are at the top of their profession. Imagine That helped them retain this position through a high quality website and extensive online marketing campaign.

Website Design

For Rounds and Porter to stay in this position they needed a website with the functionality for agents to add listings and description of properties, showcase new developments and integrate with Coldwell Bankers national property listings. Imagine That combined a custom web design with a very easy to use and customizable content management system allowing agents to easily add and edit properties.

Online Marketing

With the highly competitive nature of the real estate market in Breckenridge, Coldwell Bankers Rounds and Porter needed an aggressive search engine optimization (SEO) plan to ensure they would compete for the key search terms in their industry. In preparing their customized premium SEO plan our Imagine That team optimized internal code and content, researched high traffic industry specific keyword terms, targeted specific local competitors, created high quality content and earned backlinks from highly ranked referrals.

Coupled with an aggressive SEO plan Imagine That also implement a custom search engine marketing plan using Google and Bing ad and display networks to target potential visitors. With strategy that includes several ad groups, timed campaigns and specifically optimized landing pages CBRP have seen a significantly high conversion rate and return on investment.


  • Web Design
  • IDX Integration
  • Search Engine Optimization
  • Search Engine Marketing (PPC)
  • Digital Marketing Consultation
  • User Experience (UX) Testing

Launch: January 2011


Coldwell Banker/Rounds & Porter is one of Imagine That's star clients. We have continued to meet their digital marketing needs since 2010.