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In recent years, blogs have become an extremely popular digital marketing medium for businesses across all industries, but not all businesses successfully tap into the full potential for marketing on blogs. Effective blog marketing helps businesses make the most of their blogging efforts by extending their reach beyond their own blog posts, attracting more readers and potential customers. At Imagine That, we consider blog marketing a staple of successful digital marketing. Let us develop a blog marketing strategy to help your business reach more people online.

What is Blog Marketing?

Businesses can use blogs to enhance their Internet marketing efforts in a variety of ways. Regularly creating and posting blog content is a great way to start a conversation about your products and services, but blog marketing is about more than just posting on your business blog. Blog marketing means taking advantage of all the marketing opportunities offered to you by blogs, treating them as a place to interact with key players in your industry, rather than just another place to post your content online.

For example, let’s say you have a business in the health and wellness industry. You probably have a blog, creating and posting content that you hope gets seen by the right consumers. But how do you know for sure? Maybe you write about things like diet, exercise and herbal remedies for maintaining personal health, posting about these topics just about every week. That sounds like a good start, but it still doesn’t sound like you’re taking full advantage of the potential for blog marketing in your industry.

In addition to posting content on your own blog, you should identify other blogs in your industry and find ways to engage with their audiences. Maybe they would be open to letting you write a few guest posts, sharing your industry expertise. Maybe all you can do is leave insightful comments that pose you as an industry expert, prompting curious readers to click on your profile to learn more. Either way, blog marketing is meant to attract readers to you and provide them with multiple opportunities to engage with your business online.

Some Forms of Blog Marketing

There are a number of ways businesses can use blogs to extend their reach online. Some useful blog marketing tactics include:

  • Invite feedback on your blog. Take it seriously. Use it to inspire new posts and deliver on customer expectations.
  • Respond to comments on your blog. Answer questions. Develop a relationship with your readers.
  • Write guest posts for other blogs. Don’t limit yourself to one blog. Make your voice heard throughout your industry.
  • Leave comments on other blogs. Share your informed opinions and advice with as many readers as possible.

Why is Blog Marketing important?

Blog marketing is important for your business because it dramatically increases the benefits of maintaining a business blog. It allows your brand to go beyond its own blog posts, which have no guarantee of reaching the right audience all on their own. Blog marketing is an effective way to drive organic traffic back to your blog and/or website, continuously attracting consumers who want to learn more about you and your business. Executed correctly, blog marketing earns you more readers and more potential customers.

Blogs and Digital Marketing

Blogs can be a highly successful medium for digital marketing, if used correctly. If used incorrectly, blogs can be more like a shot in the dark for your online content. Don’t let your blogging efforts go to waste. Make sure you are using blogs to reach all the right audiences for your business. Make an effort to be social on blogs, rather than posting content and calling it a day, and see the benefits for your business blog. As a digital marketing agency, Imagine That can help you approach blogs from a strategic standpoint. Let us help you make the most of blog marketing for your business.