November 14, 2013
Traditional advertising is not dead by any means. Yes, the digital age may have put a cramp in its style, but printed promotional materials still have a place in today’s world of marketing your business. In an earlier post I talked about the still relevant uses of a business card in promoting yourself and your company, but there are other methods of traditional marketing avenues to keep in mind as well. This week I would like to mention the “rack card.” But, what exactly is a rack card? more...
October 8, 2013
I recently read an article written by Jennifer Dublino called “Why You Need a Scent Logo.” In this article, Dublino talks about establishing your business’ brand identity by hitting on your customer’s sense of smell with a signature scent that elicits brand recognition. While this topic is not the purpose of this post, I mention it because it got me thinking about other unique methods of consumer marketing to establish your brand. In my research I came across the theory of archetypes. more...
September 30, 2013
The use of symbols in communications has long been documented all the way back to the ancient Egyptians and their use of hieroglyphics… a formal writing system that combined logographic and alphabetic elements. Seemed to work for them, and things have not changed … merely just evolved. more...
