Imagine That News and Insights

Why You Shouldn’t Forget Video in Your Digital Marketing Strategy

When building a digital marketing strategy for a product or organization, it is easy to get caught up in all of the typical outlets for advertising and product promotion. While today’s online marketing options range from search engine optimization to blogging to social media, there is one marketing strategy that is often overlooked: video marketing. more...

Summit County Startup Weekend

Startup Weekend is a global initiative to bring together creative thinkers in local areas who are passionate about bringing to life a new idea. The format of the event is synonymous with the entrepreneurial model; teams are formed around the best startup proposals as determined by popularity. Everyone is welcome to attend the event and pitch a startup idea, or become part of a group. more...

The Top 8 Productivity Tools for Business (in My Opinion)

Lets face it we are all busy. Yes, we are all busy with work, but we are all also busy trying to achieve that pivotal work/life balance. If you are running a small business, you might even feel overwhelmed at times with all of the day-to-day tasks that are involved. So what is one to do? I recommend investing some initial time and effort into ingraining some productivity tools into your daily routine that will reap huge rewards for you and your sanity in the long run. Here’s a list of some of my favorite online tools to utilize for just that. more...

Search Engine Optimized vs. Search Engine Friendly

When it comes to choosing a Content Management System (CMS) for your new website there are a ton factors to consider. But, if you are a business that is interested in ranking in search (which you should be), Search Engine Optimization (SEO) should be high on the list of what to look for. Just know that – no matter what the selling points say – there is no such thing as a search engine optimized CMS. There are certainly search engine friendly CMS platforms out there, but you will still need to some manual ongoing optimization work for the best results. So, what is the difference between the two? more...

Website Loading Speed: User Experience & SEO All Rolled into One

Google has been very transparent with most of the factors that go into its algorithm for ranking websites in search. In the beginning, major factors that would hurt your site were all about spammy backlinks, keyword stuffing, and domain ownership. But, now that these are (or should be) widely known “black hat” practices, there are some new and interesting determinants of your site’s value and ranking position. This week I would like to focus on one of the major ones – website loading speed. more...

Search Engines Overtake Traditional Media as Most Trusted Source of News, but Be Careful of What You Trust

A recent survey from the 2015 Edelman Trust Barometer, and published in an article from Search Engine Land, states that search engines have now overtaken traditional media as the globally most trusted source of news. Way to go Google! This trust factor is most evident among Millennials with online search engines showing a 72% trust factor and traditional media with 64% trust. In his post, Greg Sterling hypothesizes that this jump in trust can be attributed to “the convenience and perceived comprehensiveness of news-search results – also the perceived objectivity.” more...

The Non-Mobile Website – A Bridge to Nowhere

Is your website a bridge to nowhere. In 1998, struck Honduras and altered a river’s path. The Choluteca bridge that spanned the river was left high and dry. It’s not seeing any traffic these days. Over the last few years a series of torrential storms have hit the world of online marketing, leaving many businesses with websites that are bridges to nowhere. more...

The Inside, Outside World of #Hashtags

The Inside, Outside World of #Hashtags It has been referred to as a variety of different things … #NumberSign, #PoundSign, #tictactoe, and #hashtag. But, in today’s social media world, it is referred to by only one name - #hashtag. Hashtags are now one of the most popular methods for jumping into online topics and conversations, becoming the face of online tagging. Originally popularized by the social media platform Twitter, hashtags have now invaded all social media avenues, but do you know where hashtags really came from? The following is an attempt to show you where they started, sites that support hashtags, how to create them, and how they are used today. more...

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