February 24, 2014
If you are the typical small business owner, you want to gain leads through your marketing process by building relationships with potential customers and gaining that coveted consumer trust. It’s not about sales at the forefront … it’s about providing value to your customer base. Social Media Marketing (SMM) is no different as it should be an integral part of your marketing campaign. The following are some tips that might help you with your SMM process. more...
February 15, 2014
Search Engine Optimization (SEO) keywords are the key words and phrases in your web content that make it possible for people to find your website via search engines such as Google, Bing and Yahoo. Keywords, or strings of characters that people enter into search fields, may be single words, long phrases or word combinations. A website that is well optimized for these search engines (SEO) speaks the same language as those that are using those keywords in their searches to connect them to your site. So, you need to have an idea of how people are looing for the information, products or services that your company offers in order to make it easy for them to find you. Implementing keyword SEO benefits you, the business owner, and the customer all at the same time – it is mutually beneficial. Ultimately, this implementation will help your site rank above your competitors and that’s what it’s all about, isn’t it? more...
February 4, 2014
Merriam-Webster’s Dictionary defines a hummingbird as a very small, brightly colored American bird that has wings which beat very fast. Well, for some reason Google likes to implement names of animals in their algorithms for keyword relevance and link building and according to Google, Hummingbird was named what it is because the bird is “precise and fast” just like their new algorithm. Hummingbird is a totally revamped search algorithm and has certainly shaken up the Search Engine Optimization (SEO) world. But before we get into this monster update to Google’s search algorithm, I would like to briefly touch on the SEO process in a nutshell. more...
