WHAT IS BRANDING?

Branding Is Who Your Customers Say You Are...

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Your brand is more than just a logo and color scheme. It’s your customers’ perception of you and your business. In other words, your brand is not who you say you are – it’s who your customers say you are.  At Imagine That, Inc. we drill down to the root of your brand, discover your core values and craft a brand strategy that will underpin all future internet marketing campaigns and advertising. Whether you're a start-up business or an established corporation, the most important part of your business plan is your brand design and development.  

Our Brand Process

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Why your Brand is Critical

If you are a start-up business, the most important part of your business plan is your brand development. Your brand describes:

  • How you want your customers to perceive you
  • How your relationship with your customers is developed
  • Internal Operating Procedures: your values, vision and mission statements
  • Employer/Employee relations
  • Standards & Expectations: online presence and communications

If you are an existing business and need a brand overhaul, we can help you develop a solid brand image, often preserving the best elements of your existing brand.

How We Help Develop Your Brand

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Brand Discovery Sessions

At the beginning of a Brand development project, our creative team sits down with you in a four-hour branding and business discovery session. Together we drill down to the heart of your company to determine the core brand values, mission, and main purpose of your business.

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Print Design

Imagine That specializes in the creation of high quality print material that stands out above the crowd. We pride ourselves on creating high impact marketing material that achieves results.

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Brand Archetypes

Your brand archetype is your brand's personality or persona. Identifying your brand archetype provides a basis for adding personality to your online marketing message. Are you the revolutionary, the magician, the creator, the lover, or regular guy?

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Videography

If a picture is worth 1,000 words, then a video is worth 10,000. Studies show that adding video to your website's content improves engagement and conversions. Imagine That can create videos ranging from simple testimonials to feature-length documentaries.

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Logo Design

Your logo is a physical representation of your brand and should convey your values. Our Imagine That design team believes that a logo should command attention and foster an image of trust. With this in mind, we work with you to create the logo that best fits your business and customers to give you the vital edge over competitors.

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3D rendering

We also specialize in 3D Design renderings. Need a 3D business logo, product or package mock-up? Do you want to see how your outside sign will look before you spend the money to create it? We have the tools and expertise to create life-like renderings of your product, sign or package.

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What people are saying...

  • "They were very committed to making sure our website met or exceeded our original expectations"

    Margaret Bowes- I70 Coalition

  • We would highly recommend Imagine That to any business considering building a website. They were wonderful to work with and created a website that exceeded our expectations in every way.
    – Suzie and Dave VerSchure - Abbeys Coffee
  • "Imagine That looked beyond our limitations and helped us create a website that captures the spirit of our organization and new possibilities."

    Jessica Evert - Friends of the Dillon Ranger District

  • "They really listened to what we wanted, responded to questions very quickly and came up with good solutions to our problems. We would recommend without hesitation."

    Randy Nordholm - Blue Valley Sportsman Club

  • "I highly recommend your services to anyone needing help with web design. The experience was so good and so easy and the result blew us away!"

    Maggie Ducayet - Summit in Honduras

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