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Content Marketing: No Longer a Luxury, Now a Necessity

Contently describes the process of content marketing as “The overarching practice of using information and entertainment to promote a brand or product.” As part of their overall Internet marketing efforts, strategic digital marketers all need to underst…
Content Marketing: No Longer a Luxury, Now a Necessity Contently describes the process of content marketing as “The overarching practice of using information and entertainment… https://imaginethatcreative.net/categories/content-marketing/content-marketing-no-longer-luxury-now-necessity/

Imagine That Gives Back to the Community

As part of Imagine That’s dedication to the Summit County, Colorado community, we give regularly of our time, talent and resources to various community organizations such as the Summit County Rotary Club and the Friends of the Dillon Ranger District. But,…
Imagine That Gives Back to the Community As part of Imagine That’s dedication to the Summit County, Colorado community, we give regularly of our time, talent and resources to vari… https://imaginethatcreative.net/categories/other-stuff1/imagine-gives-back-community/

Establishing Your Brand: A Crucial First Step in the Marketing Process

I have never spent a day in the state of Minnesota in my life! Well, that all changed this week when Jeff McElhattan and myself took a 3-day trip to visit the newest addition to the Imagine That clientele – a rubber manufacturing company in upstate Minnes…
Establishing Your Brand: A Crucial First Step in the Marketing Process I have never spent a day in the state of Minnesota in my life! Well, that all changed this week when Jef… https://imaginethatcreative.net/categories/branding/establishing-your-brand-crucial-first-step-marketing-process/

How Social Media Marketing Can Help Your Business

By now, your business likely has some form of social media presence. No matter your level of involvement, it’s time to ask if you are getting true benefit from your social media marketing (SMM). Can SMM really help your business? Yes, but like any marketi…
How Social Media Marketing Can Help Your Business By now, your business likely has some form of social media presence. No matter your level of involvement, it’s time to ask if… https://imaginethatcreative.net/categories/digital-marketing/how-social-media-marketing-can-help-your-business/

Display Advertising As Part of Your Marketing Campaign

When it comes to Internet advertising, there are a multitude of avenues for you and your business to explore when trying to deliver messages to your consumers. There is pay per click (search engine marketing – SEM), paid posts through social media (social…
Display Advertising As Part of Your Marketing Campaign When it comes to Internet advertising, there are a multitude of avenues for you and your business to explore when trying to … https://imaginethatcreative.net/categories/digital-marketing/display-advertising-part-your-marketing-campaign/

The Use of Video for Search Engine Optimization (SEO)

Statistics show that 17% of people spend less than four seconds on a website, but they are willing to spend approximately 2.7 minutes watching a video online. Quite the dichotomy, huh? Armed with the knowledge that the average television commercial is 15-…
The Use of Video for Search Engine Optimization Statistics show that 17% of people spend less than four seconds on a website, but they are willing to spend approximately 2.7 minut… https://imaginethatcreative.net/categories/digital-marketing/use-video-search-engine-optimization-seo/

Cross Marketing with a Pinch of Exercise

Have you ever wondered how all the technological advances of the past decade have really helped us in our day-to-day lives? Of course, there are many relevant examples in the world of communications and other realms, but what about helping us to live a he…
Cross Marketing With a Pinch of Exercise Have you ever wondered how all the technological advances of the past decade have really helped us in our day-to-day lives? Of course, the… https://imaginethatcreative.net/categories/other-stuff1/cross-marketing-pinch-exercise/

Rack Cards are Still an Effective Way to Advertise

Traditional advertising is not dead by any means. Yes, the digital age may have put a cramp in its style, but printed promotional materials still have a place in today’s world of marketing your business. In an earlier post I talked about the still relevan…
Rack Cards are Still an Effective Way to Advertise Traditional advertising is not dead by any means. Yes, the digital age may have put a cramp in its style, but printed promotiona… https://imaginethatcreative.net/categories/branding/rack-cards-are-still-effective-way-advertise/

It's Alive ... Business Cards Still a Necessity

There are many ways that a person can attract customers to one’s business within the marketing world, but one of the most often overlooked tools in your marketing arsenal is your business card. It’s easy to assume that the digital age has killed off the n…
It's Alive ... Business Cards Still a Necessity There are many ways that a person can attract customers to one’s business within the marketing world, but one of the most often ove… https://imaginethatcreative.net/categories/other-stuff1/its-alive-business-cards-still-necessity/

Video Shoot at Red White and Blue Breckenridge

Every year as part of the Hand Up program Imagine That reaches out to a local small business, non profit organization or charity and gives them a helping hand with their online marketing. We get so much enjoyment from working and playing in Summit County …
Video Shoot at Red White and Blue Breckenridge Every year as part of the Hand Up program Imagine That reaches out to a local small business, non profit organization or charity… https://imaginethatcreative.net/categories/other-stuff1/video-shoot-red-white-and-blue-breckenridge/

Making Email Marketing Work For You

The phrase “Digital Marketing” encompasses a wide range of activities to help your business get noticed by search engines and customers alike. But, in today’s technological age, there are a multitude of avenues you can pursue within your digital marketing…
Making Email Marketing Work For You The phrase “Digital Marketing” encompasses a wide range of activities to help your business get noticed by search engines and customers alike. … https://imaginethatcreative.net/categories/digital-marketing/making-email-marketing-work-you/

Teambuilding And Its Value to Your Company

Up here in the high country of Colorado, the weather in October can be like that line from the movie “Forrest Gump” … “Life is like a box of chocolates, you never know what you’re gonna get.” One day it could be 30 degrees and snowing and the next, 65 and…
Teambuilding And Its Value to Your Company Up here in the high country of Colorado, the weather in October can be like that line from the movie “Forrest Gump” … “Life is like a bo… https://imaginethatcreative.net/categories/other-stuff1/teambuilding-and-its-value-your-company/

Archetypes: A Psychoanalytic Approach to Branding Your Business

I recently read an article written by Jennifer Dublino called “Why You Need a Scent Logo.” In this article, Dublino talks about establishing your business’ brand identity by hitting on your customer’s sense of smell with a signature scent that elicits bra…
Archetypes: A Psychoanalytic Approach to Branding Your Business I recently read an article written by Jennifer Dublino called “Why You Need a Scent Logo.” In this article, Dublino… https://imaginethatcreative.net/categories/branding/archetypes-psychoanalytic-approach-branding-your-business/

What Can Your Logo Do For You?

The use of symbols in communications has long been documented all the way back to the ancient Egyptians and their use of hieroglyphics… a formal writing system that combined logographic and alphabetic elements. Seemed to work for them, and things have not…
What Can Your Logo Do For You? The use of symbols in communications has long been documented all the way back to the ancient Egyptians and their use of hieroglyphics … a formal wr… https://imaginethatcreative.net/categories/branding/what-can-your-logo-do-you/

Imagine That Tackles International Market with Green Bay Machinery

We here at Imagine That don’t just service the “Mom and Pop” operations. We will gladly take care of your digital marketing needs no matter what the size and structure of your company – we do not discriminate. But, for the purposes of this post I want to …
Imagine That Tackles International Market with Green Bay Machinery We here at Imagine That don’t just service the “Mom and Pop” operations. We will gladly take care of your digita… https://imaginethatcreative.net/categories/web-design/imagine-tackles-international-market-green-bay-machinery/

Vine: Taking Social Media Outside the Box

If you are a small business owner, by now you should know not only the importance of, but the necessity of utilizing social media in your marketing strategy. In terms of dollars and cents, it just makes sense. Excuse the double entendre, but social market…
If you are a small business owner, by now you should know not only the importance of, but the necessity of utilizing social media in your marketing strategy. In terms of dollars a… https://imaginethatcreative.net/categories/digital-marketing/vine-taking-social-media-outside-box/

GO I70 New Website a One-Stop Shop

Imagine That recently completed a website redesign for the I-70 Coalition’s GOI70.com. We were approached by Margaret Bowes, Project Manager for the I-70 Coalition, in May of 2013 with the task of recreating their original site to encapsulate all of the p…
GO I70 New Website a One-Stop Shop Imagine That recently completed a website redesign for the I-70 Coalition’s GOI70.com. We were approached by Margaret Bowes, Project Manager for… https://imaginethatcreative.net/categories/digital-marketing/go-i70-new-website-one-stop-shop/

Brand Discovery Sessions

Imagine That love startups. Heck we used to be one ourselves. That is why we have put together a range of comprehensive brand discovery session packages for our clients. Whether you are a small startup who are looking to build a national brand, a large es…
Brand Discovery Sessions Imagine That love startups. Heck we used to be one ourselves. That is why we have put together a range of comprehensive brand discovery session packages fo… https://imaginethatcreative.net/categories/branding/brand-discovery-sessions/

Best Practices for High Performance Websites Presentation

Join the Imagine That Team for a special presentation: Best Practices for High Performance Websites. In today’s saturated online market, businesses need to do more to get noticed and produce results. Dream bigger with the Imagine That team and find out ho…
Best Practices for High Performance Websites Presentation Join the Imagine That Team for a special presentation: Best Practices for High Performance Websites In today’s satu… https://imaginethatcreative.net/categories/web-design/best-practices-high-performance-websites-presentation/

What is Pinterest?

What is Pinterest and how can I use it to benefit my business? Pinterest is a pinboard-style social photo sharing website created to allow members to create and manage image pinboards based on their various themes and interests such as movies, clothes, h…
What is Pinterest? What is Pinterest and how can I use it to benefit my business? Pinterest is a pinboard-style social photo sharing website created to allow members to create… https://imaginethatcreative.net/categories/digital-marketing/what-pinterest/

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