Marketing automation is when data and prospect behavior inform communication strategies to give your customers the best experience and close the most amount of sales for your business.
Back in October, the Summit Chamber hosted their ever-popular annual sell-out event to kick off the ski and snowboard season – the COO Breakfast.
Imagine That has prepared this list of 6 action steps you need to take in order to expand your marketing presence and reach out to more people. Take a look at the list below and share your thoughts with us!
Is your non-responsive website costing you business? In this blog post we talk about the impact of mobile devices on online marketing and offer tips for helping you retain up to 61% more of your website's mobile visitors.
I was recently marveling at the decades of steady advances in database marketing - morphing from ‘80’s mail-order catalogs targeting lifestyle and demographic selections like “Dog lovers with Income $50k+” to current, state of the art e-tailers laser focusing big data fueled emails and click-triggered retargeting. As data grew commoditized in the late 90’s and early 2000’s, the focus shifted to mobile and social media.
Organic (non-paid reach) of your timeline posts to your Facebook followers is at an all-time low and your reach is not going to increase without you paying to make that happen. At most, 7% of your fan base will see your posts, and with larger follower groups (over 500,000), that drops to 2%.
Imagine That team members Sheri Paul and Jeff McElhattan talked about the importance of responsive web design on TV8's Good Morning Vail.
Thinking about your customers’ experience with your brand is vital to your success. It’s important to establish a good relationship with them - after all they are the ones who will make or break your brand. Do you know that your business is not what you think it is, it is what your customers believe it is? In the era of social media and online reviews, they are the ones who will create your business image.
Joining us from her home in Rio de Janeiro, Brazil, the site of the 2016 Summer Olympics, Sofia Figueira moved to Dillon, Colorado via in New York, NY. The team at Imagine That couldn’t be more excited to welcome her to the team as our new Web Project Coordinator.
We are happy to announce the newest addition to our team this month! Sheri Paul recently joined Imagine That as our new Digital Marketing Director, and we couldn’t be more excited for what her role will bring to our team.
Breaking the cycle of poverty in Guatemala through education. See how Imagine That is helping rural Guatemalan students rise above poverty.
Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. There it is, plain and simple. The rise of video marketing has been, and still is, one of the most exciting digital marketing trends in recent years. With that being said, it is no wonder that online video is doing its part to change the way audiences engage with content, ads, and brands, and no wonder that businesses are starting to take notice. The following is why and how you can and should use video for your brand and digital marketing strategy.
Marketing your business online is no longer a choice, it’s a necessity. While there’s really no wiggle room on this, you do have one choice to make, however. And that choice is whether or not to hire your own in-house marketers or hire a marketing agency to do the work for you. This is one choice you do not want to take lightly. Naturally, whatever you choose will come down to price, but as you will see in this post, there are many more advantages to hiring a digital marketing agency than adding someone to your team. Let’s go!
The point of this article is not to lecture you about politics, but rather to emphasize the immense power of modern day social media (for better or for worse) as the quintessential platform for getting a message across - be it the message of an individual, a politician or a business.
The world of marketing has changed. Gone are the days of mass marketing to an audience utilizing the few media outlets available and getting a conditioned response from said audience. Gone are the days of the power residing in the hands of the marketer. It’s just not that simple anymore. With the arrival of the Internet, cable television and an increasingly segmented audience where consumers are able to consume exactly what they want and when they want, businesses now have to adapt to customers rather than the other way around.
Does your business have a brand archetype? Do you know what a brand archetype is? While I will not be delving too deep into these two questions for the purposes of this post, it is essential to broach the latter for you to understand why Santa Claus might be the world’s strongest brand archetype and how you can follow in his tracks to create your own successful brand strategy.
I think it’s been apparent for a long time now that skiing and the action sports industry has been greatly affected and ultimately helped by the growth of social media and video content. What’s the best way to truly share what these athletes are doing? They’re sports that were meant to be seen – Not read about, not listened to on the radio, but seen.
You probably use Google every day and don't think twice about it. When you need information, Google is there to help you find the answer. But Google has a few nifty tricks up its sleeve that you probably have never even heard of. While the list is quite long, we've compiled 10 of our favorite Google search tricks. Get more out of your searching!
Imagine That has been a strong supporter of Summit County Startup Weekends for the last two years. We are committed to fostering a local atmosphere where creators and developers can come together and bring new ideas to life.
It’s no secret that the holiday season brings with it an increase in consumer spending, but have you thought about how the retail industry benefits from ecommerce sales in November and December? Make sure your PPC campaigns are in order for holiday shopping!
The purpose of Summit County Startup Weekend is to foster a community of entrepreneurial spirit and startups in a place that is saturated with tourism, real estate and ski industries.
Introducing Shamus Lahman, our newest addition to the Imagine That team.
This October 31st, we decided to compile a list of some of the most popular brand archetypes, and match them up with their corresponding popular Halloween costume for 2015. Happy Halloween!
For some time, search giant Google, has been hinting at discontinuing its AJAX crawling scheme. What does that mean for you? Quite a bit if you have an AJAX Website. Don’t panic though Google will still index your site…. If you take certain steps.
Google can utilize your online video as an SEO factoring component. Here's 5 tips to help your website rank better when being searched for by potential customers through the use of video.
Our Town Medical’s overall mission is to eliminate the hurried, impersonal medical setting that comes with crowded hospital waiting rooms, short doctor visits and overpriced healthcare plans. Dr. Gibb and the founders of Our Town Medical believe in putting the care back in healthcare, by focusing on preventative care and ongoing wellness.
Negative online reviews can be the death of any business as online business dealings are no longer a luxury, but a necessity in today’s digital marketing age. More and more, connected customers are researching their purchases online and therefore publicly complaining about the business dealings that ultimately didn’t go their way.
The USA Pro Challenge, one of America’s most coveted cycling events come’s to Summit County, Colorado. The Imagine That team went and checked out stage 4 and 5 of the USA Pro Challenge.
Pinterest just keeps on growing, and at 70 million users worldwide, there’s no end in sight to its growth in the foreseeable future. If you are not using this valuable social media platform in your social media marketing mix then you are missing out on a whole new set of possible leads. The following are some tips to use your Pinterest business page for your marketing needs.
The rising popularity of digital marketing has forced traditional marketing avenues to take notice and combine practices. Though digital marketing has advantages over traditional marketing, you should be fully aware of the marketing strategies and possible results of both before adopting a marketing plan.
The advent of social media and YouTube has made quality, engaging video content more and more important for digital marketing and GoPro just released a new camera. They’ve introduced the Hero4 ‘Session,’ a smaller, more mobile, more rugged version of the regular Hero4.
There's a new metric on the block for advertisers to measure. It's not 'clicks' 'page views' or 'unique visitors', it's Attention. This new way to measure the ingestion of online content will change the way advertisers tailor their ads and reach their target markets.
When it comes to designing and developing high performance websites, the devil is in the details. There are, however, certain fundamental practices that are essential in fleshing out the little details to create a high performing, stellar website that generates leads and gets your business out there. Our review on what we covered in Wednesday's Colorado web design seminar.
Every region in the world has its unique sights, sounds and activities, each as cool as the last in it’s own way. Summit County, Colorado is no different. Personally I’ve lived here for just about four years, but I can say that I can’t picture living elsewhere. Up here we like to celebrate summer with tasty food, live local music and a cold beer or two, like anywhere else I suppose.
So what makes high performance website? Or, “Why should I pay $3,000 for a website by an agency when a developer working from her basements assures me she can build the same thing for $1,000?” Really? Can one person do everything required to build a high performance website? We don’t think so.
For so long online marketing equated to SEO. We'll, we're not in Kansas anymore. It is all about content marketing. SEO, PPC, Social Media Marketing, etc., are all delivery platforms for great content - provided you have great content.
Imagine That’s digital marketing learning series continued into June last week, kicking off with two seminars held in Grand Lake and Granby, Colorado on Wednesday and Thursday. The courses “Digital Marketing: Not Your Grandma’s SEO” and “Building a Solid Brand Srategy” honed in on the importance of digital marketing and brand strategy and development for businesses.
As part of our ongoing learning series, Imagine That will be presenting two seminars during the first weeks of June. While last month’s series honed in on social media marketing, the courses in June will focus on search engine optimization (SEO) and brand strategy for businesses.
This week marks the beginning of Imagine That’s college internship program – a component to our learning series and emphasis on education. We are happy to welcome Meckenzie Donnell to our team as our very first intern!
Rachel brings her strong writing and editing skills to Imagine That – a must have for the production of high-quality content we guarantee our clients. As our Digital Marketing Coordinator, she works with clients to implement marketing and branding strategies across all platforms.
We have been moving our clients towards the mobile web since the end of 2012 when we read the writing on the wall – the world is going mobile.
George Takei once said that “social media is like ancient Egypt: writing things on walls and worshipping cats.” Those who attended Imagine That’s seminar on Social Media Marketing Thursday know that the subject of cat-post popularity on Facebook was brought up more than once. But what do pictures of cute kittens on the Internet have to do with good marketing for your business?
The international phenomenon known as Startup Weekend made it’s way to Summit County this past weekend from April 10 – 12 in the ELEVATE coSPACE and Evo 3 Workspace in downtown Frisco.
When building a digital marketing strategy for a product or organization, it is easy to get caught up in all of the typical outlets for advertising and product promotion. While today’s online marketing options range from search engine optimization to blogging to social media, there is one marketing strategy that is often overlooked: video marketing.
Startup Weekend is a global initiative to bring together creative thinkers in local areas who are passionate about bringing to life a new idea.
Lets face it we are all busy. Yes, we are all busy with work, but we are all also busy trying to achieve that pivotal work/life balance. If you are running a small business, you might even feel overwhelmed at times with all of the day-to-day tasks that are involved. So what is one to do?
When it comes to choosing a Content Management System (CMS) for your new website there are a ton factors to consider. But, if you are a business that is interested in ranking in search (which you should be), Search Engine Optimization (SEO) should be high on the list of what to look for.
Google has been very transparent with most of the factors that go into its algorithm for ranking websites in search. In the beginning, major factors that would hurt your site were all about spammy backlinks, keyword stuffing, and domain ownership. But, now that these are (or should be) widely known “black hat” practices, there are some new and interesting determinants of your site’s value and ranking position. This week I would like to focus on one of the major ones – website loading speed.
A recent survey from the 2015 Edelman Trust Barometer, and published in an article from Search Engine Land, states that search engines have now overtaken traditional media as the globally most trusted source of news. Way to go Google! This trust factor is most evident among Millennials with online search engines showing a 72% trust factor and traditional media with 64% trust. In his post, Greg Sterling hypothesizes that this jump in trust can be attributed to “the convenience and perceived comprehensiveness of news-search results – also the perceived objectivity.”
Is your website a bridge to nowhere? In 1998, struck Honduras and altered a river’s path. The Choluteca bridge that spanned the river was left high and dry. It’s not seeing any traffic these days. Over the last few years a series of torrential storms have hit the world of online marketing, leaving many businesses with websites that are bridges to nowhere.
They have been referred to as a variety of different things … #NumberSign, #PoundSign, #tictactoe, and #hashtag. But, in today’s social media world, they are referred to by only one name - #hashtag. Hashtags are now one of the most popular methods for jumping into online topics and conversations, becoming the face of online tagging.
Thanksgiving is only a few days away, and just as your dinner table will have some well-loved staples, digital marketing has its core elements, too. To put you in the Thanksgiving mood, grab a plate and learn how digital marketing relates to your Thanksgiving dinner.
We all remember the television show “The Jetsons,” right? Well, if you don’t, in short, the Jetsons were a nuclear family residing in Orbit City during the year 2062 … a futuristic utopia of robotic contraptions, aliens, holograms, and whimsical inventions including numerous push-button Space Age-envisioned conveniences.
As far back as 2007, Google has maintained its stance that meta descriptions do not impact search engine rankings. Accordingly, people have either neglected the addition of meta descriptions to their web pages or handed the task off to someone low on the totem pole. The thinking here is that if it doesn’t help SEO, why waste the time?
reviews have always been important for you and your business – nobody wants a bad review – but ratings and reviews are now factored into where your website might rank in search. But, they need to be procured in a manner that’s search engine friendly and SEO approved. Let’s take a look at how to accomplish this.
Visual content in your social media posts will help you to tell stories that capture attention, create engagement, build communities and ultimately help nurture brand loyalty and long-term relationships with customers. Images are critical in digital media today. In both social media as well as blogs/websites, visual imagery has moved to the forefront and is something that every digital marketer must master. To make your efforts on social media sites as valuable as possible, you need to post content that will maximize engagement with other users.
As our web presence expands, so does the advertising space available to get your message out. Agencies are more and more using mobile advertising to catch consumers' attention on a variety of online platforms.