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Video: The Latest Trend in Digital Marketing

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Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. There it is, plain and simple. The rise of video marketing has been, and still is, one of the most exciting digital marketing trends in recent years. With that being said, it is no wonder that online video is doing its part to change the way audiences engage with content, ads, and brands, and no wonder that businesses are starting to take notice. The following is why and how you can and should use video for your brand and digital marketing strategy.

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GoPro and the Rise of Video Content

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The advent of social media and YouTube has made quality, engaging video content more and more important for digital marketing and GoPro just released a new camera. They’ve introduced the Hero4 ‘Session,’ a smaller, more mobile, more rugged version of the regular Hero4.

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It's All Content Marketing

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For so long online marketing equated to SEO. We'll, we're not in Kansas anymore. It is all about content marketing. SEO, PPC, Social Media Marketing, etc., are all delivery platforms for great content - provided you have great content.

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Video and Your Digital Marketing Strategy

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When building a digital marketing strategy for a product or organization, it is easy to get caught up in all of the typical outlets for advertising and product promotion. While today’s online marketing options range from search engine optimization to blogging to social media, there is one marketing strategy that is often overlooked: video marketing.

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