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Imagine That, Inc

​How to Generate Real Estate Leads

Being a real estate broker has many perks, like making your own schedule, meeting tons of fun people, and owning your own business. However, that independence comes with a lot of responsibilities since your business growth is entirely up to you. Failure or success depends only on you and your work. In this post, we are sharing insight into how to generate those all-important real estate leads to find new buyers and sellers. Learn with us how to attract more clients in order to achieve higher sales.

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Thinking of yourself as a business, it’s crucial to invest in marketing to generate leads. Your prospects have to be able to find you easily when they are buying or selling their house because if they can’t find you, they will quickly move on to other brokers. Imagine That has prepared this list of 6 action steps you need to take in order to expand your marketing presence and reach out to more people. Take a look at the list below and share your thoughts with us!

Develop a personal broker Website

When prospects are looking for any service the first thing they do is “Google®” it. Having a personal broker website with solid SEO (Search Engine Optimization) and content will help prospect clients find you online. A website shows credibility and that you are serious about your business. If you don’t know what SEO is, don’t worry. Stay tuned and we will explain how SEO works and why is it important to have it done professionally.

Write a Blog

You may think no one will read it, but generating content will help your website rank better with Google. It’s not easy to show up on the first page of a search, but your hard work will pay off, and once your website shows up high on search, those new clients will fly in. Plus, generating lifestyle oriented content about the area where you sell property will provide authority on the subject and the location to prospective leads.

Build engaging Social Media

Active social media accounts will support your personal broker brand, connect you to the community, and attract traffic to your website, resulting in more business. It also works as a consistent reminder of your work so when people are ready to sell, or know someone that needs a broker, they will think of you and provide coveted referrals. Try to post several times a week with a blend of real estate content like your listings, and lifestyle posts like news and events in your market.

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Boost your Social Media with Paid Traffic

Only posting on social media is not enough anymore, sadly. Only about 6% of your followers will see your Facebook® posts organically, which is to say without paying Facebook to push your post to your followers and their friends. There are several ways to dramatically increase this percentage, including boosting your posts (even for a few dollars) and create advertising campaigns focusing on specific locations and target audiences. The Facebook ad platform is very sophisticated and allows you to target age, income, lifestyle interests, and so much more.

Layer in Networking

As a real estate professional, this is probably what you do best. Go out and meet people, give away business cards left and right, and spread the word that you are available to help people find their dream home. Go to mixers, meet-ups, parties, sporting events, and everywhere else you can think of to get your name and face in front of your audience. This can be the core of your business.

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Give Back

Kindness begets kindness. This is true no matter where you live. If you recommend other brokers to clients you can’t help, they will likely do the same for you. Make connections, make a point of introducing people to one another without regard to the payoff, and give time and money to charitable organizations you care about. The new friends you make will grow fond of you and send you business whenever possible.


Here at Imagine That, we are ready to help you increase your digital presence and develop breakthrough, innovative marketing. Our clients’ success means that their website design and digital marketing were successful too, therefore our work was effective. We can help you develop a personal broker website, write blogs and enhance your social media engagement. We want to make the experience of digital marketing easy and seamless for you. If you like this article, you are going to like what we’ll develop for you. Send us over an email and we’ll keep you informed!

Sheri Paul

By Sheri Paul
Imagine That, Inc.
Digital Marketing Director
Frisco Colorado