Welcome Sofia Figueira!
Joining us from her home in Rio de Janeiro, Brazil, the site of the 2016 Summer Olympics, Sofia Figueira moved to Dillon, Colorado via in New York, NY. Imagine That couldn’t be more excited to welcome her to the team as our new Web Project Coordinator.
Sofia describes herself as an innovation strategist, building off her Bachelor of Science degree in both Graphic and Industrial Design from the Pontíficia Universidade Católica do Rio de Janeiro. Even more impressive is her Masters in Strategic Design and Management from theNew School in New York City, which has already been leveraged on numerous Imagine That client projects. Work experience included four years with MJV Technology & Innovation as Innovation Consultant working with companies such as Mapfre and Coca-Cola.
As Website Project Coordinator, Sofia is overseeing the design and development of our clients’ websites, communicating with clients, developers, and designers to ensure everything meets the clients’ expectations, timelines and budget. She finds her empathy as a main characteristic in Design Thinking and key when communicating with clients. Her goal is to better understand the purpose of the website, and drive that understanding toward a better User Experience.
Digital marketing sparks her passion to connect the user instantly to a brand and its message. She says “It’s powerful to think that if you have a good quality message you can reach millions of people. When you deal with many demands and expectations from different stakeholders it’s important to communicate well with all the people involved. I see my role as an opportunity to improve the transparency through the website building process.”
Sofia says she’s super excited to be living in Summit County, and although she’s not yet a skier, she is looking forward to learning this season. She loves to cook new recipes and enjoys hiking around the mountains. She has a kayak so when it’s not too windy, she and her boyfriend go kayaking on Lake Dillon.
The Imagine That team is that much stronger with Sofia’s experience, knowledge, and energy, and we look forward to tremendous contributions for the benefit of our clients and projects.