WEBSITE & SEO SUCCESS STORY

NOVA GUIDES | VAIL, CO

 

 

Nova Guides has been Vail's premier year-round outdoor recreation provider since 1986; serving Vail, Beaver Creek, Avon, Copper Mountain, Frisco, Keystone, Breckenridge and Leadville. During the winter they specialize in guided and unguided snowmobile tours, while their summer focus is on ATV rentals and white water rafting excursions. Based near Camp Hale in the White River National Forest, Nova Guides and its professional staff are committed to providing their guests with outstanding customer service and memories to last a lifetime.

 

"We were very confident with choosing Imagine That because of the personalized attention they gave us." - Drew Fortner

 

Nova Guides came to Imagine That in the summer of 2010 for a website redesign. Their site was not performing well, was difficult to maintain and did not reflect the company's commitment to excellence. After meeting a number of times with Nova Guides' marketing director, we felt we understood their business and online marketing goals well enough to develop a site that would provide a great user experience and increase sales.

 

Nova Guides' Website Development Process

Nova Guides' business model is extremely complex. Because of their diversity of offerings, it felt like we were dealing with two businesses. One business focuses on summer outdoor activities like white water rafting, hiking, guided fishing tours, ATV rentals, etc. The second business offers a variety of winter activities with an emphasis on snowmobiling. To really do Nova Guides justice, we needed to develop a website that would reflect their operations and offerings based on the season. When you visit NovaGuides.com in the summer, the website looks much different than in the winter.

 

This project was a lot of fun. Nova Guides had some great photography and video which we incorporated into their site. The variety of media makes the site fun, inviting and communicates "adventure" very loudly! They are possibly our busiest client, averaging over 10,000 visits to their website per month during peak seasons.

 

"I would definitely recommend Imagine That to anyone who's looking at taking their website to the next level." - Drew Fortner

 

Search Engine Optimization (SEO)

In the spring of 2011, Imagine That designed a strategic Search Engine Optimization (SEO) plan for Nova Guides that addressed their unique business model. We developed two completely different SEO plans, one for their summer business and the other for their winter business. They have enjoyed a steady increase in website traffic, which has led to a steady increase in sales.

 

The Results

With their new website and ongoing SEO plan, Nova Guides has moved from simply having a website to having a tool that is building their brand and driving sales. Their website doesn't just advertise their business, it builds it. Before, their website was an expense, now it is a revenue source that is generating more in sales than it cost to build and maintain. That's a big win!