imagine_that_dream_bigger

MORE SUCCESS STORIES

What people are saying...

  • "I would definitely recommend Imagine That to anyone who's looking at taking their website to the next level."

    –

    Drew Fortner

    Nova Guides

  • "They didn't just create our site, but have remained an Integral partner in our promotions and success."

    –

    Travis Holton

    Pug Ryan's Steak House and Brewery

  • "I would recommend Imagine That to anyone who is serious about growing their business"

    –

    Travis Holton

    Pug Ryan's Steak House and Brewery

  • The guys at Imagine That never gave up on the stuff I wanted to do with the Music Features page. Complicated and technical audio streams for specific songs... were a must have on our site. They got the job done!

    –

    TJ Sanders

    Krystal 93 DJ

  • "My customers see a very easy to use website but there is a backend to that website that integrates to every aspect of our business."

    –

    Jenny Haser

    Elevation Ski and Bike

  • "In three months since we launched our online store at artonawhim.com, Imagine That helped us recoup our investment."

    –

    Brian Raitman

    Art on a Whim

  • "We were very confident with choosing Imagine That because of the personalized attention they gave us to our specific needs and what we were looking for out of our website."

    –

    Drew Fortner

    Nova Guides

  • "We couldn't be happier with the job they've done and particularly their quick follow through on the inevitable changes made during the process. We can recommend them without qualification."

    –

    Roger L. Ogden

    Krystal 93 Station Owner

  • "The reason I like working with Imagine That is they're always very quick to respond to any issues or questions that I have."

    –

    Jenny Haser

    Elevation Ski and Bike

  • "The folks at Imagine That have helped us create a fantastic multimedia website."

    –

    Travis Holton

    Pug Ryan's Steak House and Brewery

  • "Imagine that really helps us customize everything, they focus on our needs and took the time to learn our business"

    –

    Brian Raitman

    Art on a Whim

RECENT PROJECTS

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Summit County Library: Children's Site

We created a custom look and feel for the Summit County Library Children’s pages. Careful design attention was given to appeal to the eyes of children. We envisioned and introduced Webster’s Backyard Friends –a host of friendly cartoon characters highlighted throughout the website. The result is a highly engaging children’s website that is fun to explore.

ONLINE BRANDING SUCCESS STORY

COLD SMOKE CARGO | BRECKENRIDGE, CO

Cold Smoke Cargo based in Breckenridge Colorado

 

Erik Ulstad is the quintessential 21st Century Mountain Man! He's also an entrepreneur. Erik loves art, especially art that connects with the mountains and the mountain lifestyle in Summit County, Colorado. Erik has designed a variety of tapestries, etchings, signs and wall hangings for retail stores and hotels in mountain resort areas.

 

Erik came to Imagine That with his ideas and a name for his new company, Cold Smoke Cargo. He wanted us to help design his brand, his website and his online marketing plan.

 

Cold Smoke's Brand & Website Development Process

Cold Smoke Cargo's logoAs we got into Erik's project, it became quickly obvious that Erik was the brand. He wanted his brand message to convey fun, adventure and the mountain lifestyle. A brand needs to have a persona associated with it if it is to thrive online. The persona we gave Cold Smoke Cargo came from Erik himself, not his products.  His brand message needed to convey an exclusive (but not elite) message: "This isn't for everybody, but if you love the mountains, outdoor recreation and being part of an exclusive community - this might be for you."

 

Once we settled on his brand message and image, we began work on his website. His site is still under construction and will be deployed in the spring of 2012. Keep an eye on this guy - you're going to hear a lot about him! As Erik says, "There's no app for authenticity."

 

The Results

A sample of Cold Smoke Cargo's artBranding a company is more than just selecting colors and coming up with a logo. There are hours of research, meetings and questions that must be addressed before you can truly define a business's brand. It would have been easy to take the name, "Cold Smoke Cargo" and come up with something cliché for Erik. Had we done that, we would have completely missed the soul of Erik's business.

 

Because we took the time (and lots of it), Erik has a brand that accurately reflects the personality of his business as well as its name. This makes creating the rest of Erik's online presence much easier: we know who Cold Smoke Cargo is, and maybe more importantly, who it is not.