CUTTHROAT ANGLERS

...to drill down to the essence of what Cutthroat Anglers is all about. Stemming from the brand discovery session we had a lot of material on which to base the website redesign. One of the most rewarding sections of the discovery process was fleshing out the brand archetypes and having the Cutthroat team discover the personality of their brand. 

...It was very important to demonstrate the experiential nature of fly-fishing so that website visitors could get a feel for the fly-fishing trips. Through the use of action photography and ethereal elements along with extensive usability testing on target market demographics our design team came up with a design that appeals to the wide range of fly-fishermen. 

...through implementing a fully integrated ecommerce solution. Our developers researched the best ecommerce solution and worked with all interested parties to sync with Cutthroats in-store software, customize the store and integrate it into Cutthroat's website.

...to ensure Cutthroat Anglers is competing at the top of search engine results for local and national keywords. Using strategic content develop, keyword research and competition targeting we have seen Cutthroat Anglers grow their online presence significantly.