Web Design > User Experience | User Centered Design | Lead Generation | Mobile Design | Information Architecture | W3C Compliance
Lead Generation & The Business Website
In this day of the “self-directed-buyer” a solid lead generation process is the difference between “meh…” and “Wow! I gotta buy this!” In the online marketing scape, users can kick-the-tires on products by multiple vendors at the same time – without ever interacting with a person. Your lead generation system improves your opportunity to interact with a potential customer, and increase the likelihood of conversion. Contact Imagine That today and let’s talk about your online sales pipeline.
What is Lead Generation?
You know what a “lead” is for your business, but have you given thought to the process users typically follow online when deciding between vendor A and vendor B? Understanding where users are in the buying process, and knowing how to communicate with them at each stage in the buying process on you website, makes the difference between a user being a Looky-Lou or a Buyin’ Billy.
Why is Lead Generation Important?
Lead generation is everything to your business – no leads; no business. Whether you measure conversions in sales, signups, registrations, or subscriptions – it all starts with leads. Generating leads means potential business in the pipeline. Good web development considers conversions - not traffic - as the most important success indicator.
How Does Lead Generation Impact My Marketing?
Developing a lead generation process brings intentionality to your online marketing. Instead of throwing your seed into the wind and hoping for a harvest, you plant your seed strategically in good soil, cultivate it, and watch it grow.
Imagine That can help you develop a sound lead generation process that fits your business goals. Contact us today and let’s increase your conversions!