Nova Guides' business model is extremely complex. Because of their diversity of offerings, it felt like we were dealing with two businesses. One business focuses on summer outdoor activities like white water rafting, hiking, guided fishing tours, ATV rentals, etc. The second business offers a variety of winter activities with an emphasis on snowmobiling. To really do Nova Guides justice, we needed to design a website that would reflect their operations and offerings based on the season. When you visit NovaGuides.com in the summer, the website looks much different than in the winter.

This project was a lot of fun. Nova Guides had some great photography and video which we incorporated into their site. The variety of media makes the site fun, inviting and communicates "adventure" very loudly! They are possibly our busiest client, averaging over 10,000 visits to their website per month during peak seasons.

...that addressed their unique business model. We developed two completely different SEO plans, one for their summer business and the other for their winter business. They have enjoyed a steady increase in website traffic, which has led to a steady increase in sales.

...Their website doesn't just advertise their business, it builds it. Before, their website was an expense, now it is a revenue source that is generating more in sales than it cost to build and maintain. That's a big win!