Our team wanted to dig down to the root of Ghost Ranch’ vision in order to better define their purpose, goals, motivation and values. This in turn allowed us to put together a clear picture of their brand archetypes and ultimately their brand message. This was in fact the most important part of the process as logo design, print materials, color scheme, marketing message and website design all have their basis in the brand message.

...to ensure it conveyed the brand message and conformed to modern trends. It also needed to be designed across a range of media types in order to be implemented online, on print materials, on uniforms and even machine cut into metal signs.

...integrating calendar and event software that allows the Ghost Ranch staff to easily update their menus and upcoming shows.

...even using brand new domains we implemented an aggressive SEO campaign for Ghost Ranch. With competitor targeting and extensive keyword research and testing we saw results within month 1. Ghost Ranch now compete locally and nationally for the top positions on very competitive keywords.