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FULL PASSAGE

Services

Brand Development 

Logo Design

Web Design

Web Development

Student Login System

SEO

launch-icon.pngLaunched August 2012

link-icon.pngfullpassage.com

Project Discription

College admissions coach, Brad Barnes, has been helping high school students get into the right schools since 1983. He coaches them through the tedious college admissions process, starting as early as their freshman year in high school. You don't spend much time with Brad before you realize his passion for his students' success, and his untiring commitment to be the best college admissions coach he can be.

 

Brad asked Imagine That to rebrand his business and develop a new website design that reflected his passion for excellence, his mission and his commitment to his students. He wanted his website to integrate more intentionally into his business and produce measurable, tangible results.

Brand & Website Development Process

The former name of Brad's business was College Coach, Inc...

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...The name evoked images of athletic coaches and though Brad is certainly a college admissions coach, the name didn't convey what he provided for his clients. Imagine That wanted to help Brad with a name that made him stand apart from other "college admissions coaches", a name that could only be used by him for his business. After weeks of research including interviews with Brad, his wife Toni and several of his clients, we landed on Full Passage. The name creates images of a journey with complete access to the goal at the end.


Imagine That devleoped several logo proofs and helped Brad land on logo that accurately reflected Brad and his business. Once the brand message and logo were in place, we went to work Brad's website design. The website was launched in the summer of 2012 and so far has been a great success.

The Results

After working with Imagine That, Brad's business has a solid, and professional web presence...

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...His site makes his products and services easily accessible to his clients and potential clients. Brad is proud of his website design and the message it sends to high school students and their parents about his business.

Imagine That devleoped several logo proofs and helped Brad land on logo that accurately reflected Brad and his business. Once the brand message and logo were in place, we went to work Brad's website design. The website was launched in the summer of 2012 and so far has been a great success.