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COLDWELL BANKER ROUNDS & PORTER

Services

Web Design

Web Development

IDX Integration

SEO

SEM

 

launch-icon.pngLaunched January 2011

link-icon.pngbreckrealestate.com

Project Description

Coldwell Banker Rounds and Porter are one of the largest real estate agents in Breckenridge Colorado selling homes and commercial properties all over the State. Real Estate is an extremely competitive market in Breckenridge and Coldwell Banker Rounds and Porter agents are at the top of their profession. Imagine That help them retain this position through a high quality website and extensive online marketing campaign.

Website Design

For Rounds and Porter to stay in this position they needed a website...

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...with the functionality for agents to add listings and description of properties, showcase new developments and integrate with Coldwell Bankers national property listings.  Imagine That combined a custom web design with a very easy to use and customizable content management system allowing agents to easily add and edit properties.

Online Marketing

With the highly competitive nature of the real estate market in Breckenridge...

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...Coldwell Bankers Rounds and Porter needed an aggressive search engine optimization (SEO) plan to ensure they would compete for the key search terms in their industry. In preparing their customized premium SEO plan our Imagine That team optimized internal code and content, researched high traffic industry specific keyword terms, targeted specific local competitors, created high quality content and earned backlinks from highly ranked referrals.

 

Coupled with an aggressive SEO plan Imagine That also implement a custom search engine marketing plan using Google and Bing ad and display networks to target potential visitors. With strategy that includes several ad groups, timed campaigns and specifically optimized landing pages CBRP have seen a significantly high conversion rate and return on investment.