ASPEN CANYON RANCH

Project Description

Aspen Canyon Dude Ranch is the premier dude ranch and adventure company in Summit County Colorado. They provide snowmobile tours, horseback riding, skeet shooting, ATVing and fly-fishing among other activities and are an adventurer’s paradise. In 2012 Aspen Canyon owners Ryan and Joey approached Imagine That about a brand overhaul including Logo and website redesign. As we had implemented a very successful online marketing strategy for them since 2011 we already had a comprehensive understanding of their business.

Branding

Aspen Canyon is located in Silverthorne Colorado and wanted to promote the fact that they are a Colorado Dude Ranch combined with their location included in their logo and branding. Imagine That held a mini brand discovery session with Ryan and his team to push them to really define and understand their new brand direction. The results of this intensive discovery session influenced the logo and website redesign along with altering the online marketing strategy to target new markets.

Logo Design

Our Logo Design process at Imagine That includes the brand discovery outcome, in-depth market research, competitor research and the creative genius of our design team. With Aspen Canyon Dude Ranch all these elements combined with the current industry design trends to capture the essence of the new brand strategy.

Website Design

Aspen Canyon Dude Ranch provide such a fun filled authentic Colorado backcountry adventure for their customers that we wanted to capture the experience with a web design that would do them justice. Our web designers worked closely with Ryan and his team to create a custom design that would convey the excitement and rugged outdoor experience a trip to the Colorado backcountry delivers.

Print Design

An important part of Aspen Canyon’s rebranding was to match their online look and feel with their print material design. Once our design team established their new brand image our creative studio set to work on creating business cards that would catch the eye while reflecting the brand image.

From the Client...