Archetypes: A Psychoanalytic Approach to Branding Your Business

I recently read an article written by Jennifer Dublino called “Why You Need a Scent Logo.” In this article, Dublino talks about establishing your business’ brand identity by hitting on your customer’s sense of smell with a signature scent that elicits bra…
Archetypes: A Psychoanalytic Approach to Branding Your Business I recently read an article written by Jennifer Dublino called “Why You Need a Scent Logo.” In this article, Dublino… https://imaginethatcreative.net/categories/branding/archetypes-psychoanalytic-approach-branding-your-business/