"In three months since we launched our online store at artonawhim.com, Imagine That helped us recoup our investment."
BRAND IDENTITY
What people are saying...
Art on a Whim
Recent Projects
Green Bay Machinery, Inc.
Since the 1960's, Green Bay Machinery (GBM) has been the leading supplier of process cheese equipment for the food service (SOS) and retail (IWS) markets worldwide. As a pioneer in SOS and IWS markets, their experience and knowledge allowed GBM to expand into other industries such as steel, bakery and pet food. GBM's customer-focused service is at the forefront of their manufacturing process, therefore a user-friendly custom website was the most important aspect of their website design. More...
Your Brand - It's Who Your Customers Say You Are
Your brand is more than just a logo and color scheme. It’s your customers’ perception of you and your business. In other words, your brand is not who you say you are – it’s who your customers say you are. At Imagine That we drill down to the root of your brand, discover your core values and craft a brand strategy that will underpin all future internet marketing campaigns and advertising. Whether you're a start-up business or an established corporation, the most important part of your business plan is your brand design and development.
Why Your Brand Is Important
If you are a start-up business, the most important part of your business plan is your brand development. Your brand describes:
-
• How you want your customers to perceive you
-
• How your relationship with your customers is developed
-
• Internal Operating Procedures: your values, vision and mission statements
-
• Employer/Employee relations
-
• Standards & Expectations: online presence and communications
If you are an existing business and need a brand overhaul, we can help you develop a solid brand image, often preserving the best elements of your existing brand.
Your Logo - A Visual Representation Of Your Brand
Your logo design is the physical representation of your brand and should convey your values to potential customers. Our Imagine That graphic design team believes that a logo should jump off the page, stand out on a shelf, command attention and foster an image of trust. With this in mind, they work with you to create the logo that best fits your business and customers to give you the vital edge over competitors.
Brand Discovery Sessions
At Imagine That, customer service is one of our underpinning values and this is evident with our use of brand discovery sessions. At the beginning of a project, our creative team sits down with you in a four-hour branding and business discovery session. Together we drill down to the heart of your company to determine the core brand values, mission and main purpose of your business.
Customer Interviews
As a key part of defining your business’s brand identity, Imagine That's research team will identify your target market and get their input on how they view your branding. Remember the customer's opinion is what drives sales, so we listen and include them in the design process.