Your Brand - It's Who Your Customers Say You Are

Your brand is more than just a logo and color scheme. It’s your customers’ perception of you and your business. In other words, your brand is not who you say you are – it’s who your customers say you are.  At Imagine That we drill down to the root of your brand, discover your core values and craft a brand strategy that will underpin all future marketing campaigns and internet advertising. If you are a start-up business or an established corporation, the most important part of your business plan is your brand design and development. 

 

Why Your Brand Is Important

If you are a start-up business, the most important part of your business plan is your brand development. Your brand describes:

•  • How you want your customers to perceive you

•  • How your relationship with your customers is developed

•  • Internal Operating Procedures: your values, vision and mission statements

•  • Employer/Employee relations

•  • Standards & Expectations: online presence and communications

If you are an existing business and need a brand overhaul, we can help you develop a solid brand image, often preserving the best elements of your existing brand.

Your Logo - A Visual Representation Of Your Brand

Your logo design is the physical representation of your brand and should convey your values to  potential customers. Our Imagine That graphic designers believe that a logo should jump off the page, stand out on a shelf, command attention and foster an image of trust. With this in mind, they work with you to create the logo that best fits your business and customers, giving you the vital edge over competitors.

 

Brand Discovery Sessions 

At Imagine That, customer service is one of our underpinning values and this is evident in our brand discovery session. At the beginning of a project our creative team sits down with you in a four hour branding and business discovery session. Together we drill down to the heart of your company to determine the core brand values, mission and main purpose of your business.

 

Customer Interviews

As a key part of defining your business’s brand identity, Imagine That's research team will identify your target market and get their input on how they view your branding. Remember the customer's opinion is what drives sales, so we listen and include them in the design process.

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Contact us today!

Use the Contact form below or call 970-224-1930 to set up a free consultation.