GHOST RANCH DINING & ENTERTAINMENT

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Services

ReBranding
Web Design
Web Development
Logo Design
Print Material
Search Engine Optimization

launch-icon.pngLaunched May 2012

link-icon.pngghostranchsteamboat.com

Project Description

The Ghost Ranch Restaurant is a beautiful and historic building located in Steamboat Springs Colorado. It is one of the oldest buildings in Steamboat Springs and has been a highly popular restaurant for a number of years. In early 2011 Ghost Ranch underwent a renovation and restoration of the premises. As part of the renovation process Ghost Ranch contacted Imagine That to change their image and do a complete rebranding of the business.

Branding

The initial step was to involve the complete Ghost Ranch team in a 4 hour brand discovery session.

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Our team wanted to dig down to the root of Ghost Ranch’ vision in order to better define their purpose, goals, motivation and values. This in turn allowed us to put together a clear picture of their brand archetypes and ultimately their brand message. This was in fact the most important part of the process as logo design, print materials, color scheme, marketing message and website design all have their basis in the brand message. 

Logo Design

The Ghost Ranch Logo design involved in-depth research and trend analysis to...

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...to ensure it conveyed the brand message and conformed to modern trends. It also needed to be designed across a range of media types in order to be implemented online, on print materials, on uniforms and even machine cut into metal signs. 

Website Design & Development

 Imagine That created a state if the art custom designed multimedia website...

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...integrating calendar and event software that allows the Ghost Ranch staff to easily update their menus and upcoming shows. 

Online Marketing

Due to the competitive restaurant industry and the fact that the website was a complete redesign...

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...even using brand new domains we implemented an aggressive SEO campaign for Ghost Ranch. With competitor targeting and extensive keyword research and testing we saw results within month 1. Ghost Ranch now compete locally and nationally for the top positions on very competitive keywords.