At the beginning of October Imagine That were approached to put together a presentation for the Summit 70 Small Business Club. The Summit 70 Club is a great Summit County organization that host small business networking events and professional development meetings to help local entrepreneurs harness the power of connections, creativity and innovation to take their businesses to the next level. To find out more check out: Lake Dillon Theatre Small Business.
Here at Imagine That we love Small Businesses and startups partly because we still consider ourselves to be part of that brotherhood but mainly because we know that Colorado runs on small business’. According to the Denver Metro Chamber of Commerce 97% of all employing businesses in Colorado are classified as small businesses. This is an incredible recommendation for the spirit of ingenuity and can do attitude in the Rocky Mountain State.
It is for this reason we are always delighted to help grow small businesses in our State and County. Obviously the best way for us to help is to be hired as you official digital marketing company and create a fully integrated cross platform strategy including SEO, Custom Website, Mobile Website and/or App and supported by a Social Media Strategy. If you are simply unable to budget for this sort of plan at present we still care about you and your business.
The presentation we put together for the Summit 70 club was crafted to give tips and advice to those businesses who recognixe the importance of Online Marketing and wish to learn enough to get started on their own. The running order of our presentation was: Branding Your Business Online – Define Your Brand, More Than a Logo, Brand Consistency, Brand Message. Design Best Practices for High Performing Websites – Usability, Conversions, Content Management, Growth of Mobile. Integrated Digital Marketing Strategy – SEO, Content Development, SEM, Social Media Marketing.
Overall we had an engaged audience with a pretty extensive question and answer format throughout. The presentation led to several new leads and even requests for us to present more regularly. The most rewarding thing was that a number of audience members came up at the end to tell us that the presentation really helped them understand how important SEO was or had a better grip on implementing a Social Media strategy for their business.