Posts tagged Social Media

High Performance Websites

Dec19
2012 Written by Johney Burke

At the beginning of October Imagine That were approached to put together a presentation for the Summit 70 Small Business Club. The Summit 70 Club is a great Summit County organization that host small business networking events and professional development meetings to help local  entrepreneurs  harness the power of connections, creativity and innovation to take their businesses to the next level. To find out more check out: Lake Dillon Theatre Small Business.

Here at Imagine That we love Small Businesses and startups partly because we still consider ourselves to be part of that brotherhood but mainly because we know that Colorado runs on small business’. According to the Denver Metro Chamber of Commerce 97% of all employing businesses in Colorado are classified as small businesses. This is an incredible recommendation for the spirit of ingenuity and can do attitude in the Rocky Mountain State.

It is for this reason we are always delighted to help grow small businesses in our State and County. Obviously the best way for us to help is to be hired as you official digital marketing company and create a fully integrated cross platform strategy including SEO, Custom Website, Mobile Website and/or App and supported by a Social Media Strategy. If you are simply unable to budget for this sort of plan at present we still care about you and your business.

The presentation we put together for the Summit 70 club was crafted to give tips and advice to those businesses who recognixe the importance of  Online Marketing and wish to learn enough to get started on their own.  The running order of our presentation was: Branding Your Business Online – Define Your Brand, More Than a Logo, Brand Consistency, Brand Message. Design Best Practices for High Performing Websites – Usability, Conversions, Content Management, Growth of Mobile. Integrated Digital Marketing Strategy – SEO, Content Development, SEM, Social Media Marketing.

Overall we had an engaged audience with a pretty extensive question and answer format throughout. The presentation led to several new leads and even requests for us to present more regularly. The most rewarding thing was that a number of audience members came up at the end to tell us that the presentation really helped them understand how important SEO was or had a better grip on implementing a Social Media strategy for their business.

 

Posted in Creative Design, Digital Marketing, Imagine That Team, Search Engine Marketing, Summit County Colorado - Tagged , , , , ,

The Social Media (Presidential) Election

Nov05
2012 Written by Johney Burke

So everyone has their own opinion on the race to be America’s next president, and thanks to social media everyone can share these views with the world. The 2008 election was dubbed the social media election with some media sources nicknaming President Obama as the “Twitter President”.

The 2008 “social media election”: was a slightly one-sided as it seemed to pass by Governor McCain. This time, team Romney has made a concerted effort to compete with Obama across the social media gamut. Although Romney and Ryan have upped the Republicans’ game, many social media analysts are citing Obama being ahead in terms of following and engagement.

On Twitter, Obama has 21.5 million followers; Romney has 1.6 million. Obama has 31.6 million likes on Facebook; Romney has 11.6 million. The list goes on - Obama’s YouTube channel has 254,000 subscribers to Romney’s 27,000; Obama’s Instagram feed has 1.5 million followers, whereas Romney’s has only 68,000.

 

At first glance these figures seem to bode ill for Romney’s chances. But under closer investigation the question has to be posed “do likes mean votes? Social media is important – but not decisive – in the presidential election. It is a great way for candidates to share and connect with voters in a way that was never before possible. Each candidate is even sharing his campaign playlists through Spotify. There is however no concrete evidence that having the most fans and followers ultimately delivers the most votes.

What we can take from this presidential race is the ability to target demographics and subsections of the population by using the Internet as a tool. Social media, along with targeted Adwords and Facebook advertising, customized email campaigns, and online donation websites are playing an ever-increasing role in the leadership of America.

We draw comparisons with our own clients and continue to advocate the need for a well-rounded marketing strategy that encompasses all the above technologies. The fact that social has become an integral part of the election process proves how important digital marketing is becoming whether you are a Presidential candidate or a small business in Summit County Colorado.

Check out a great infograph on Social Media usage in the Presidential Election 2012.

Posted in Digital Marketing - Tagged , , ,

Best Practices for High Performance Websites Presentation

Oct29
2012 Written by Tom Fellner

Join the Imagine That Team for a special presentation:

Best Practices for High Performance Websites

In today’s saturated online market, businesses need to do more to get noticed and produce results. Dream bigger with the Imagine That team and find out how to create a high-performance website that: creates an exceptional user experience, produces leads, promotes your brand, and brings your business needed revenue.

Topics Covered:

  • Branding your business online
  • Designing an effective website presence
  • Marketing your website

When: November 7th from 11:30am-1:00pm

Where: Lake Dillon Theatre for Performing Arts, Dillon Colorado.  176 Lake Dillon Drive, Dillon, CO 80435

For more information, contact us at: dream bigger@imaginethatcreative.net or call 970-224-1930

Posted in Creative Design, Customer Relations Management, Digital Marketing, Entrepreneurship, Imagine That Team, Search Engine Marketing, Summit County Colorado, Technology, World Wide Web - Tagged , , , , , , , , , , , , ,

What is Pinterest?

Jun25
2012 Written by Tom Fellner

 

 

 

 

What is Pinterest and how can I use it to benefit my business? Pinterest is a
pinboard-style social photo sharing website created to allow members to create and manage image pinboards based on their various themes and interests such as movies, clothes, hobbies etc. Users can browse each other’s pinboards, ‘re-pin’ images to their own boards and ‘like’ photos on other users boards.

 

The growth of Pinterest has been phenomenal, after its launch in 2010 it was the fastest site to hit the 10 million unique visitor mark taking only 22 months. Pinterest has recently won the 2012 Webby award for best social media app for their iPhone and iPad apps and are rumored to be about to launch an Android version in the coming days.

 

Pinterest can work in several different ways depending on the nature of your business but the four main benefits are: Driving Traffic, Creating Warm Leads, Building Links and Increasing Social Sharing.

 

Due to the visual nature of Pinterest eye-catching images that include website links refer huge volumes of traffic to websites and blogs. In October, the website of Time Inc.’s real Simple magazine got more traffic from Pinterest than Facebook.

 

Leads from Pinterest tend to be more profitable for companies than Amazon Google and Facebook with an average purchase value of $80 compared to Facebook’s $40.

 

Links created through visitors using the “pin it” button on any of your pages allow new pinners to discover your site and share your content on their own boards. You can also include links in the descriptions of each pin that improve your SEO.

 

Pinterest is connected to both Twitter and Facebook allowing pinners to share their pins, boards and interests across multiple pages. Officially Pinterest is not connected to Facebook Brand Pages but through using the Pinterest Tab app by Woolbox on Facebook you can share your business pins on your brand page.

 

The demographics of Pinterest users are interesting as they vary from country to country but in the USA the most active users are Females accounting for 80% with the majority of these being in the 25-54 age group with a household income of between $25000 and $75000.

 

Pinterest is all about indirect marketing. Build boards that spark people’s interest and indirectly market your company. If your products are well suited to Pinterest like clothes, animation, DIY or furniture then you can build very engaging boards around themes such as “my favorite spring outfit” or “our new kitchen”. However more functional service providing companies can also create infographics, pin employee activities, create review boards of movies/books/plays and create boards around related interest topics to demonstrate the personality of your brand. With companies like Shopinterest in the pipeline which intend to turn Pinterest into a storefront it is important for every business to create and run their own Pinterest campaign.

 

To Learn More about Pinterest download the free How to use Pinterest for Business eBook from Hubspot.

Connect with Imagine That and check out our pins

 

Posted in Creative Design, Digital Marketing, FAQ, Technology - Tagged , , , , , , , , , , , , , , , ,

The Online World…..for beginners

Feb03
2012 Leave a Comment Written by Johney Burke

Social Media

 

What is Twitter?

 

Imagine That Twitter Page

 

 

Twitter is a free social networking  and microblogging service allowing users to send and read text-based posts of up to 140 characters known as “tweets”. Twitter has around 300 million users and is used by a huge range of celebrities, sports people and successful business men to communicate directly with their fans. It works on the basis of building up followers with some of the most popular Tweeters having tens of millions of followers. Lady Gaga is the most popular with 18.5 million followers Justin Beiber has 16.75 million and Katy Perry with 14.3 million. See the top 100 here. Twitter has emerged as a hugely useful tool for brands with companies such as Dell and Best Buy using it as a way to provide direct customer service and feed back to customers. For all businesses Twitter has become an important element of any social media marketing plan.

 

What is Facebook?

 

Imagine That Facebook

Facebook is the largest social networking platform in the world with over 800 million members and counting. Created by Mark Zuckerberg in 2004 and originally exlcusive to colleges Facebook has grown to become the largest social network in the world effectively ending the lives of Bebo, Myspace and numerous other similar platforms. In the last 3 years Facebook has become an informal business platform with brands attempting to engage fans through business pages. It is now a crucial marketing and lead generation tool and not having an active, engaging Facebook page can actually hurt a brands credibility.

Posted in Digital Marketing, FAQ, Imagine That Newsletter - Tagged , , , , , , , , , , , , , ,

The Online World….for beginners

Jan27
2012 Leave a Comment Written by Johney Burke

This is the first of many blog posts under this topic.We all know that we had to start out somewhere on the web. There was a day when we didn’t know the difference between the Internet and the Web, what SEO stands for or  how to use Twitter. This blog topic will be for those people looking for a quick answer without the embarrassment of asking.

 

Web Explained

 

What is the Web?

 

The World Wide Web is a system of interlinked hypertext documents accessed via the Internet. Simply put each website is a folder hosted on a computer server and each page on the website is a file in this folder. Each of these files has a specific address on the web which is known as the URL that allows users to access the pages through their web browser such as Chrome, Safari, Firefox and Internet Explorer. With a web browser users can access web pages that may contain text, images, videos, and other multimedia and navigate between them via hyperlinks.

 

What is the Internet?

 

The Internet is a global system of interconnected computer networks. It is a network of networks that are linked by a broad array of electronic, wireless and optical networking technologies. The Internet is the hardware infrastructure on which the World Wide Web can operate by linking hypertext documents. It also underpins services such as email and more recently communications media including telephone, music, film, and television.

 

 

Web Browsers

Posted in Digital Marketing, FAQ, Technology, World Wide Web - Tagged , , , , , , , , , , , , , , ,