Posts tagged blogging

Best Practices for High Performance Websites Presentation

Oct29
2012 Written by Tom Fellner

Join the Imagine That Team for a special presentation:

Best Practices for High Performance Websites

In today’s saturated online market, businesses need to do more to get noticed and produce results. Dream bigger with the Imagine That team and find out how to create a high-performance website that: creates an exceptional user experience, produces leads, promotes your brand, and brings your business needed revenue.

Topics Covered:

  • Branding your business online
  • Designing an effective website presence
  • Marketing your website

When: November 7th from 11:30am-1:00pm

Where: Lake Dillon Theatre for Performing Arts, Dillon Colorado.  176 Lake Dillon Drive, Dillon, CO 80435

For more information, contact us at: dream bigger@imaginethatcreative.net or call 970-224-1930

Posted in Creative Design, Customer Relations Management, Digital Marketing, Entrepreneurship, Imagine That Team, Search Engine Marketing, Social Media, Summit County Colorado, Technology, World Wide Web - Tagged , , , , , , , , , , , , ,

What is Pinterest?

Jun25
2012 Written by Tom Fellner

 

 

 

 

What is Pinterest and how can I use it to benefit my business? Pinterest is a
pinboard-style social photo sharing website created to allow members to create and manage image pinboards based on their various themes and interests such as movies, clothes, hobbies etc. Users can browse each other’s pinboards, ‘re-pin’ images to their own boards and ‘like’ photos on other users boards.

 

The growth of Pinterest has been phenomenal, after its launch in 2010 it was the fastest site to hit the 10 million unique visitor mark taking only 22 months. Pinterest has recently won the 2012 Webby award for best social media app for their iPhone and iPad apps and are rumored to be about to launch an Android version in the coming days.

 

Pinterest can work in several different ways depending on the nature of your business but the four main benefits are: Driving Traffic, Creating Warm Leads, Building Links and Increasing Social Sharing.

 

Due to the visual nature of Pinterest eye-catching images that include website links refer huge volumes of traffic to websites and blogs. In October, the website of Time Inc.’s real Simple magazine got more traffic from Pinterest than Facebook.

 

Leads from Pinterest tend to be more profitable for companies than Amazon Google and Facebook with an average purchase value of $80 compared to Facebook’s $40.

 

Links created through visitors using the “pin it” button on any of your pages allow new pinners to discover your site and share your content on their own boards. You can also include links in the descriptions of each pin that improve your SEO.

 

Pinterest is connected to both Twitter and Facebook allowing pinners to share their pins, boards and interests across multiple pages. Officially Pinterest is not connected to Facebook Brand Pages but through using the Pinterest Tab app by Woolbox on Facebook you can share your business pins on your brand page.

 

The demographics of Pinterest users are interesting as they vary from country to country but in the USA the most active users are Females accounting for 80% with the majority of these being in the 25-54 age group with a household income of between $25000 and $75000.

 

Pinterest is all about indirect marketing. Build boards that spark people’s interest and indirectly market your company. If your products are well suited to Pinterest like clothes, animation, DIY or furniture then you can build very engaging boards around themes such as “my favorite spring outfit” or “our new kitchen”. However more functional service providing companies can also create infographics, pin employee activities, create review boards of movies/books/plays and create boards around related interest topics to demonstrate the personality of your brand. With companies like Shopinterest in the pipeline which intend to turn Pinterest into a storefront it is important for every business to create and run their own Pinterest campaign.

 

To Learn More about Pinterest download the free How to use Pinterest for Business eBook from Hubspot.

Connect with Imagine That and check out our pins

 

Posted in Creative Design, Digital Marketing, FAQ, Social Media, Technology - Tagged , , , , , , , , , , , , , , , ,

The Online World…..for beginners

Mar27
2012 Written by Johney Burke

What is Marketing?

 

Imagine That Marketing

 

 

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is used to identify the consumers needs and wants and to appeal to them with targeted campaigns through a variety of different channels. Digital Marketing involves utilizing all of the available online channels such as Search Engine Optimization, Search Engine Marketing and Social Media Marketing to promote a marketing message. Online Marketing is becoming more and more and more popular and in 2012 is expected to surpass print marketing spend. A recent  eMarketer study claims that online advertising is expected to generate $39.5 billion in sales this year compared to a sum of $33.8 billion on print.  The 2 most  important differences are the measurability of digital marketing with each click and view tracked and the relatively low cost compared to traditional marketing channels.

 

 

What is a Blog?

 

Imagine That Blog

 

 

The term blog evolved from web log which was a personal journal published on the web consisting of a series of posts typically displayed in reverse chronological order so the most recent post appears first. Blogs can be the work of an individual, group, or more recently a business or corporation. Blogs often have a specific theme or topic  and have become the most common way of sharing information, interests, ideas and beliefs on the web. Easy to use, free sites such as WordPress, Blogger and Tumblr have made blogging available to anyone with an idea or a penchant for writing. Whole business models have been built around blogs such as Mashable, Techcrunch and CopyBlogger. It has also become a really important tool for SEO generating a significant number of links and utilising the principles of blended and social searching to improve search engine rankings for linked websites.Blogs are also important from a digital marketing perspective as it allows businesses to connect with consumers and convey information in a more informal arena. Blogging is gradually replacing traditional news sources as the most common way to find information.

Posted in Digital Marketing, FAQ, Social Media, Technology, World Wide Web - Tagged , , , , , , , , , , , , , , ,