Posts in category FAQ

What is Pinterest?

Jun25
2012 Written by Tom Fellner

 

 

 

 

What is Pinterest and how can I use it to benefit my business? Pinterest is a
pinboard-style social photo sharing website created to allow members to create and manage image pinboards based on their various themes and interests such as movies, clothes, hobbies etc. Users can browse each other’s pinboards, ‘re-pin’ images to their own boards and ‘like’ photos on other users boards.

 

The growth of Pinterest has been phenomenal, after its launch in 2010 it was the fastest site to hit the 10 million unique visitor mark taking only 22 months. Pinterest has recently won the 2012 Webby award for best social media app for their iPhone and iPad apps and are rumored to be about to launch an Android version in the coming days.

 

Pinterest can work in several different ways depending on the nature of your business but the four main benefits are: Driving Traffic, Creating Warm Leads, Building Links and Increasing Social Sharing.

 

Due to the visual nature of Pinterest eye-catching images that include website links refer huge volumes of traffic to websites and blogs. In October, the website of Time Inc.’s real Simple magazine got more traffic from Pinterest than Facebook.

 

Leads from Pinterest tend to be more profitable for companies than Amazon Google and Facebook with an average purchase value of $80 compared to Facebook’s $40.

 

Links created through visitors using the “pin it” button on any of your pages allow new pinners to discover your site and share your content on their own boards. You can also include links in the descriptions of each pin that improve your SEO.

 

Pinterest is connected to both Twitter and Facebook allowing pinners to share their pins, boards and interests across multiple pages. Officially Pinterest is not connected to Facebook Brand Pages but through using the Pinterest Tab app by Woolbox on Facebook you can share your business pins on your brand page.

 

The demographics of Pinterest users are interesting as they vary from country to country but in the USA the most active users are Females accounting for 80% with the majority of these being in the 25-54 age group with a household income of between $25000 and $75000.

 

Pinterest is all about indirect marketing. Build boards that spark people’s interest and indirectly market your company. If your products are well suited to Pinterest like clothes, animation, DIY or furniture then you can build very engaging boards around themes such as “my favorite spring outfit” or “our new kitchen”. However more functional service providing companies can also create infographics, pin employee activities, create review boards of movies/books/plays and create boards around related interest topics to demonstrate the personality of your brand. With companies like Shopinterest in the pipeline which intend to turn Pinterest into a storefront it is important for every business to create and run their own Pinterest campaign.

 

To Learn More about Pinterest download the free How to use Pinterest for Business eBook from Hubspot.

Connect with Imagine That and check out our pins

 

Posted in Creative Design, Digital Marketing, Social Media, Technology - Tagged , , , , , , , , , , , , , , , , ,

The Online World…..for beginners

Mar27
2012 Written by Johney Burke

What is Marketing?

 

Imagine That Marketing

 

 

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is used to identify the consumers needs and wants and to appeal to them with targeted campaigns through a variety of different channels. Digital Marketing involves utilizing all of the available online channels such as Search Engine Optimization, Search Engine Marketing and Social Media Marketing to promote a marketing message. Online Marketing is becoming more and more and more popular and in 2012 is expected to surpass print marketing spend. A recent  eMarketer study claims that online advertising is expected to generate $39.5 billion in sales this year compared to a sum of $33.8 billion on print.  The 2 most  important differences are the measurability of digital marketing with each click and view tracked and the relatively low cost compared to traditional marketing channels.

 

 

What is a Blog?

 

Imagine That Blog

 

 

The term blog evolved from web log which was a personal journal published on the web consisting of a series of posts typically displayed in reverse chronological order so the most recent post appears first. Blogs can be the work of an individual, group, or more recently a business or corporation. Blogs often have a specific theme or topic  and have become the most common way of sharing information, interests, ideas and beliefs on the web. Easy to use, free sites such as WordPress, Blogger and Tumblr have made blogging available to anyone with an idea or a penchant for writing. Whole business models have been built around blogs such as Mashable, Techcrunch and CopyBlogger. It has also become a really important tool for SEO generating a significant number of links and utilising the principles of blended and social searching to improve search engine rankings for linked websites.Blogs are also important from a digital marketing perspective as it allows businesses to connect with consumers and convey information in a more informal arena. Blogging is gradually replacing traditional news sources as the most common way to find information.

Posted in Digital Marketing, Social Media, Technology, World Wide Web - Tagged , , , , , , , , , , , , , , ,

Social Media part deux

Feb07
2012 Leave a Comment Written by Johney Burke

What is LinkedIn?

 

LinkedInLinkedIn is a business networking website with over 135 million members worldwide. It was founded in 2003 and has grown into a huge networking and recruitment resource for professionals and corporations alike. LinkedIn allows users to create an online profile that lists their experience previous work, education, interests and hobbies. Users can also upload their resume and integrate their Twitter, Blog and RSS feeds.  LinkedIn is about growing your personal network and unlike Facebook and Twitter users can only add people they know, have worked with or have connections in common with. LinkedIn is now recognised as the most powerful networking and job seeking tool online. Businesses use LinkedIn to advertise jobs and find suitable employees while individuals can increase their LinkedIn reputation by contributing to discussion groups on a variety of topics.

What is Google Plus?

 

Google +Google Plus is Google’s answer to social networking. It was released in July 2011 and currently has approximately 90 million users. Google Plus’ initial selling point was the ability for members to arrange their connections into various circles meaning they could share different content with different people e.g. circles for friends, family, colleagues. The main draw for Google Plus users is the fact that Google are gradually integrating all of their other services into the social network. YouTube, Google Maps, Gmail, Blogger, Google Alerts and more are gradually being included in the social network while Google search has been revamped to include Google Plus results. With Search Plus users can now view search results from their G+ network when searching for a keyword term. They can also “plus 1” a search result or website as a social recommendation to other users that this is a worthy site or result. Businesses should also have a presence on Google Plus as it is emerging as yet another way to connect with customers and potential leads.

Posted in Digital Marketing, Social Media, Technology, Uncategorized

The Online World…..for beginners

Feb03
2012 Leave a Comment Written by Johney Burke

Social Media

 

What is Twitter?

 

Imagine That Twitter Page

 

 

Twitter is a free social networking  and microblogging service allowing users to send and read text-based posts of up to 140 characters known as “tweets”. Twitter has around 300 million users and is used by a huge range of celebrities, sports people and successful business men to communicate directly with their fans. It works on the basis of building up followers with some of the most popular Tweeters having tens of millions of followers. Lady Gaga is the most popular with 18.5 million followers Justin Beiber has 16.75 million and Katy Perry with 14.3 million. See the top 100 here. Twitter has emerged as a hugely useful tool for brands with companies such as Dell and Best Buy using it as a way to provide direct customer service and feed back to customers. For all businesses Twitter has become an important element of any social media marketing plan.

 

What is Facebook?

 

Imagine That Facebook

Facebook is the largest social networking platform in the world with over 800 million members and counting. Created by Mark Zuckerberg in 2004 and originally exlcusive to colleges Facebook has grown to become the largest social network in the world effectively ending the lives of Bebo, Myspace and numerous other similar platforms. In the last 3 years Facebook has become an informal business platform with brands attempting to engage fans through business pages. It is now a crucial marketing and lead generation tool and not having an active, engaging Facebook page can actually hurt a brands credibility.

Posted in Digital Marketing, Imagine That Newsletter - Tagged , , , , , , , , , , , , , ,

The Online World….for beginners

Jan27
2012 Leave a Comment Written by Johney Burke

This is the first of many blog posts under this topic.We all know that we had to start out somewhere on the web. There was a day when we didn’t know the difference between the Internet and the Web, what SEO stands for or  how to use Twitter. This blog topic will be for those people looking for a quick answer without the embarrassment of asking.

 

Web Explained

 

What is the Web?

 

The World Wide Web is a system of interlinked hypertext documents accessed via the Internet. Simply put each website is a folder hosted on a computer server and each page on the website is a file in this folder. Each of these files has a specific address on the web which is known as the URL that allows users to access the pages through their web browser such as Chrome, Safari, Firefox and Internet Explorer. With a web browser users can access web pages that may contain text, images, videos, and other multimedia and navigate between them via hyperlinks.

 

What is the Internet?

 

The Internet is a global system of interconnected computer networks. It is a network of networks that are linked by a broad array of electronic, wireless and optical networking technologies. The Internet is the hardware infrastructure on which the World Wide Web can operate by linking hypertext documents. It also underpins services such as email and more recently communications media including telephone, music, film, and television.

 

 

Web Browsers

Posted in Digital Marketing, Social Media, Technology, World Wide Web - Tagged , , , , , , , , , , , , , , ,